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Who We Are

DMA Who We AreA Brighter, More Verdant Future for Data-Driven Marketers

DMA is the world’s leading independent organization for data-driven marketers. Our vision is for a world in which every marketer has the ability to provide their customers with exactly what they need, at precisely the right moment when they need it.

Only data can make this future possible. 

That’s why we are on a mission to advance and protect the responsible use of data-driven marketing wherever it is practiced – in the United States – and around the world.

For nearly a century, DMA has inspired marketing professionals in their quest to learn, grow and collaborate for the betterment of the marketing industry.

We offer our members every opportunity for success through advocacy, networking, education, insight, and business services. This focus has enabled the association to grow into the world’s leading advocate for data-driven marketers today – with members representing more than 40 countries and every segment of the marketing industry, from client-side markets to service providers.

DMA has been at the forefront of the developing debate over the use of consumer data to make responsible marketing decisions.  We are committed to meeting the challenges of a rapidly changing industry by setting and maintaining standards, expanding our professional certification programs, conducting industry-specific research, and providing even more opportunities to connect, exchange, and work together so our industry continues to thrive.

Even in these challenging times, DMA remains focused on what we love . . . data. It is at the heart of what we do, and the knowledge that it brings great benefit to millions of marketers – their brands – and their consumers, gives us the incentive to continue to work with our members to improve the livelihood of those involved in data-driven marketing around the world.

Together with our members, we will ensure that data-driven marketing, and the responsible professionals involved in our industry reach its fullest potential.

Our Mission: Advance and protect responsible data-driven marketing.

Our Vision: Be the premier trade association for executives who embrace a responsible, customer-centric approach to marketing and fundraising.