Drive Data. Further.
The Data & Marketing Association offers advocacy, innovation, education and connections to help marketers seize the full potential of their data.
Why DMA?
- Because we are a major force in protecting today’s self-regulated data-driven economy.
- Because no one person can solve the complexities of today’s challenges alone
- Because reaching your peak means learning from the best in the world.
DMA. Because we are as driven as the 200,000 data-driven marketers who rely on us every day.
Learn MoreThis Year is Monumental. It’s about proving that your creative is unparalleled, and your results speak for themselves.
Get the tools you need to establish or improve upon a truly data-driven approach to your organization’s marketing.
DMA Advocates
We are relentless in our drive to ensure you will always have access to use data responsibly.
Learn MoreDMA Innovates
We align the collective knowledge, talents, practices and tools of 200,000 DMA participants to pioneer solutions for real marketing needs.
Learn MoreDMA Educates
We harness a global network of scholars, business leaders and insight practitioners to help transform ambition and optimism into human capital.
Learn MoreDMA Connects
We create profitable collisions between really talented people and disruptive ideas.
Learn MoreData & Marketing & You
The largest organization for data-driven brand marketers, data scientists, data technologists, data-inspired story tellers and data-inspired designers.
If you're using real time data insight to create and deploy marketing campaigns you want to know the data use boundaries, right? DMA’s Data Standards 2.0 is delivering the boundaries.
Sheila Colclasure Chief Privacy Officer, Acxiom
It’s essential to start with a strong cocktail of data and creativity that examines audience behavior and media consumption habits to determine what topics people care about most— because art and science combine most powerfully when they unearth a human truth that speaks to the “why” of a brand
Bill Borrelle SVP Marketing, Pitney Bowes
DMA really represents and protects consumer trust and privacy – which is very aligned with what we care about at Facebook – but also in a way that protects the industry and comes up with the industry standards that all data-driven marketers need to live by.
Yvette Lui Director, Global Partnerships, Facebook
It’s more than just matching cookies across sites, it’s more than just matching devices. It’s going cross-device, cross-publisher, cross-identification format, providing that holistic view of the consumer.
Cory Treffiletti Chief Marketing Officer, Voicera
Living in the world of big data, it is time to celebrate a future where we can expect much greater innovation and with DMA as our data and marketing association!
Andy Russell Founder of InsideHook and Trigger Media
Data, and the use of data, are no longer concrete disciplines -- data is now at the center of everything we do. Think of data like oxygen in the body: it should flow throughout your organization and fuel everything you do.
Kevin Akeroyd CEO & President, Cision
Working with DMA, we’ve been able to deliver a very strong set of offerings to help business partners build skills and marketing capabilities in this new and changing world.
Buell Duncan VP Marketing, IBM Hybrid Cloud
And to have a place where we can all combine and meet and deal and tackle with the challenges we have today and in the future – that’s the job of the DMA, and that’s why we are all here.
Joe Zawadzki CEO, MediaMath
Our partnership with the DMA has been extremely valuable for our marketing teams. Their education and training programs enable our marketers to see the latest data-driven research and techniques.
Jeremy Clement Director, Content Marketing, IBM