Drive Data. Further.
The DMA offers advocacy, innovation, education and connections to help marketers seize the full potential of their data.
- Because we are a major force in protecting today’s self-regulated data-driven economy.
- Because no one person can solve the complexities of today’s challenges alone
- Because reaching your peak means learning from the best in the world.
DMA. Because we are as driven as the 200,000 data-driven marketers who rely on us every day.Learn More
Gather marketing metrics on industry standards and see how your marketing campaigns stack up against the competition.
Honor the world’s most data-inspired storytellers and their innovative, creative and effective marketing campaigns.
We align the collective knowledge, talents, practices and tools of 200,000 DMA participants to pioneer solutions for real marketing needs.Learn More
We harness a global network of scholars, business leaders and insight practitioners to help transform ambition and optimism into human capital.Learn More
Data & Marketing & You
The largest organization for data-driven brand marketers, data scientists, data technologists, data-inspired story tellers and data-inspired designers.
If you're using real time data insight to create and deploy marketing campaigns you want to know the data use boundaries, right? DMA’s Data Standards 2.0 is delivering the boundaries.Sheila Colclasure Chief Privacy Officer, Acxiom
It’s essential to start with a strong cocktail of data and creativity that examines audience behavior and media consumption habits to determine what topics people care about most— because art and science combine most powerfully when they unearth a human truth that speaks to the “why” of a brandBill Borrelle SVP Marketing, Pitney Bowes
It’s more than just matching cookies across sites, it’s more than just matching devices. It’s going cross-device, cross-publisher, cross-identification format, providing that holistic view of the consumer.Cory Treffiletti Chief Marketing Officer, Voicera
Working with DMA, we’ve been able to deliver a very strong set of offerings to help business partners build skills and marketing capabilities in this new and changing world.Buell Duncan VP Marketing, IBM Hybrid Cloud
And to have a place where we can all combine and meet and deal and tackle with the challenges we have today and in the future – that’s the job of the DMA, and that’s why we are all here.Joe Zawadzki CEO, MediaMath
Our partnership with the DMA has been extremely valuable for our marketing teams. Their education and training programs enable our marketers to see the latest data-driven research and techniques.Jeremy Clement Director, Content Marketing, IBM