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DMA: Data and Marketing Association
Why DMA?

What Is DMA?

  • We attract the world’s smartest brands and bring them together to celebrate innovation and excellence.
  • We open doors. Make connections. Guide. Push. Protect. And make things happen.
  • We go behind the news and get to the guts of the insights so you can get out in front of your competition.
  • We bring you and your peers together to collaborate, co-create and make great ideas happen.
  • We benchmark industry trends and archive best practices so you can eliminate the guesswork.
education

Educate

Marketing Mastery & Professional Growth.

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June 13, 2017

Chicago, IL

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ADVOCATE

Advancing and Protecting Data-Driven Marketers.

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Email Deliverability 101

June 8, 2017

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CONNECT

Nothing great is ever accomplished alone

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New DMA Brand Introduction
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education

Innovate

Accelerate Your Return on Innovation

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The Future of Work and the Fourth Industrial Revolution with the Tesla Foundation

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education

Careers

The Marketing Career Wire of DMA

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    "If you're using real time data insight to create and deploy marketing campaigns you want to know the data use boundaries, right? DMA’s Data Standards 2.0 is delivering the boundaries."

    Sheila Colclasure; Chief Privacy Officer, Acxiom
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    "Data, and the use of data, are no longer concrete disciplines -- data is now at the center of everything we do. Think of data like oxygen in the body: it should flow throughout your organization and fuel everything you do."

    Kevin Akeroyd, CEO & President, Cision
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    “It’s more than just matching cookies across sites, it’s more than just matching devices,” “It’s going cross-device, cross-publisher, cross-identification format, providing that holistic view of the consumer.”

    Cory Treffiletti, Vice President, Marketing & Partner Solutions, Oracle Data Cloud
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    "Living in the world of big data, it is time to celebrate a future where we can expect much greater innovation and with DMA as our data and marketing association!"

    Andy Russell, Founder of InsideHook and Trigger Media

Psychology-Based Marketing & Emotional Branding

June 9 - July 21, 2017

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Scott Brinker’s Hacks for Digital Marketing Success

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October 8-10, 2017

New Orleans, LA

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Hands-on Predictive Analytics for Marketers

June 19, 2017

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member

Become A DMA Member

member iconAwesome Connections
member iconTalent Acceleration
member iconContent Beast
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Fighting Email Over-Saturation: Secrets from Sharecare’s Genevieve Longtin, EEC Award Winner

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Align Your Organization With Data-Driven Marketing Best Practices
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