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DMA: Data and Marketing Association
Why DMA?

What Is DMA?

  • We attract the world’s smartest brands and bring them together to celebrate innovation and excellence.
  • We open doors. Make connections. Guide. Push. Protect. And make things happen.
  • We go behind the news and get to the guts of the insights so you can get out in front of your competition.
  • We bring you and your peers together to collaborate, co-create and make great ideas happen.
  • We benchmark industry trends and archive best practices so you can eliminate the guesswork.
education

Educate

Marketing Mastery & Professional Growth.

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May 1st-3rd, 2017

New Orleans

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ADVOCATE

Advancing and Protecting Data-Driven Marketers.

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Journey Mapping

Mar. 23 - Apr. 27, 2017

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CONNECT

Nothing great is ever accomplished alone

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Are your marketing decisions based on a hunch, or driven by data?

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Innovate

The Leader In Marketing Oriented Events & Conferences

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Amp Up Your Data-Centricity with these 3 Trends

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72% of Marketers are Prioritizing Cross-Channel Recognition. How 'bout you?

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    If you're using real time data insight to create and deploy marketing campaigns you want to know the data use boundaries, right? DMA’s Data Standards 2.0 is delivering the boundaries.

    Sheila Colclasure; Chief Privacy Officer, Acxiom
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    "Data, and the use of data, are no longer concrete disciplines -- data is now at the center of everything we do. Think of data like oxygen in the body: it should flow throughout your organization and fuel everything you do."

    Kevin Akeroyd, CEO & President, Cision
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    “It’s more than just matching cookies across sites, it’s more than just matching devices,” “It’s going cross-device, cross-publisher, cross-identification format, providing that holistic view of the consumer.”

    Cory Treffiletti, Vice President, Marketing & Partner Solutions, Oracle Data Cloud
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    Living in the world of big data, it is time to celebrate a future where we can expect much greater innovation and with DMA as our data and marketing association!

    Andy Russell, Founder of InsideHook and Trigger Media

Digital Marketing Institute

March 20 - 21, 2017

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Direct Marketing Institute with DCMP

Apr. 5-7, 2017

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DMA Applauds FCC’s Plan to Revisit Unnecessary ISP Privacy Rules

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Become A DMA Member

member iconAwesome Connections
member iconTalent Acceleration
member iconContent Beast
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Acting FTC Chairman Maureen Ohlhausen to Keynote DMA’s DSOD17

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Align Your Organization With Data-Driven Marketing Best Practices
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