DMA - Data & Marketing Association

We attract the world’s smartest brands and bring them together to celebrate innovation and excellence.
We open doors. Make connections. Guide. Push. Protect. And make things happen.
We go behind the news and get to the guts of the insights so you can get out in front of your competition.
We bring you and your peers together to collaborate, co-create and make great ideas happen.
We benchmark industry trends and archive best practices so you can eliminate the guesswork.

What We Do

Educate

Marketing Mastery & Professional Growth.

Chicago, IL

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Advancing and Protecting Data-Driven Marketers.

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Nothing great is ever accomplished alone

Accelerate Your Return on Innovation

The Marketing Career Wire of DMA

"If you're using real time data insight to create and deploy marketing campaigns you want to know the data use boundaries, right? DMA’s Data Standards 2.0 is delivering the boundaries."
Sheila Colclasure; Chief Privacy Officer, Acxiom
"Data, and the use of data, are no longer concrete disciplines -- data is now at the center of everything we do. Think of data like oxygen in the body: it should flow throughout your organization and fuel everything you do."
Kevin Akeroyd, CEO & President, Cision
“It’s more than just matching cookies across sites, it’s more than just matching devices,” “It’s going cross-device, cross-publisher, cross-identification format, providing that holistic view of the consumer.”
Cory Treffiletti, Vice President, Marketing & Partner Solutions, Oracle Data Cloud
"Living in the world of big data, it is time to celebrate a future where we can expect much greater innovation and with DMA as our data and marketing association!"
Andy Russell, Founder of InsideHook and Trigger Media