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What Is DMA?

  • We attract the world’s smartest brands and bring them together to celebrate innovation and excellence.
  • We open doors. Make connections. Guide. Push. Protect. And make things happen.
  • We go behind the news and get to the guts of the insights so you can get out in front of your competition.
  • We bring you and your peers together to collaborate, co-create and make great ideas happen.
  • We benchmark industry trends and archive best practices so you can eliminate the guesswork.
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Educate

Marketing Mastery & Professional Growth.

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ADVOCATE

Advancing and Protecting Data-Driven Marketers.

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CONNECT

Nothing great is ever accomplished alone

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"The most important is the ability to attract and engage the right talent. Talent fuels the other imperatives..."

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Innovate

The Leader In Marketing Oriented Events & Conferences

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Journey Mapping

Oct. 21 - Dec. 2, 2016

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ECHO BASH

10/16/16 L.A. - Click for Tix

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    DMA really represents and protects consumer trust and privacy – which is very aligned with what we care about at Facebook – but also in a way that protects the industry and comes up with the industry standards that all data-driven marketers need to live by.

    Yvette Lui, Facebook
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    Working with DMA, we’ve been able to deliver a very strong set of offerings to help business partners build skills and marketing capabilities in this new and changing world.

    Buell Duncan, IBM
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    The three key pillars of DMA programs – a voice for the industry, connections for growing your business and tools to improve your talent and treasure – these are things that are important to my business, too.

    Arjan Dijk, Google
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    And to have a place where we can all combine and meet and deal and tackle with the challenges we have today and in the future – that’s the job of the DMA, and that’s why we are all here.

    Joe Zawadzki, MediaMath
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November 9, 2016

New York, NY

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Direct Marketing Institute

November 7 - 9, 2016

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Copywriting Essentials

Nov. 1 - Dec. 6, 2016

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More Data or Smarter Data? Winning in Modern Marketing’s Digital Deluge

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Become A DMA Member

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DMA, Other Global Associations Form International Coalition to Improve Consumer Ad Experience

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