Joe Zawadzki is CEO of MediaMath, the enterprise-class buying platform for digital media. An expert in audience targeting and optimization, networks and exchanges and real-time bidding, Zawadzki possesses particularly deep experience in the demand-side platform and interactive advertising industries. In August 2007, Zawadzki co-founded MediaMath – the world’s first demand-side platform – to create a new discipline in media trading. After a decade representing buyers at top-tier agencies and Fortune 500 companies such as AOL, American Express, IAC, Verizon and Vonage, Zawadzki saw the need to reshape the landscape by integrating technology, data, analytics and marketing best practices into a single media platform. Thus, MediaMath was born.
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