DMA: Data and Marketing Association
Consumer Help

Luci Rainey

luci-rainy-318x318-bwSenior Vice President, Consumer Marketing

Luci is Senior Vice President of Consumer Marketing at media and technology company Comcast. Comcast is a global media and technology company with two primary businesses, Comcast Cable and NBCUniversal. Comcast Cable is one of the nation’s largest video, high-speed Internet and phone providers to residential customers under the XFINITY brand. Comcast also provides these services to businesses.

Luci has been involved in the marketing industry for over 25 years and has a particular passion for marketing and measured results. Before joining Comcast in April 2010, Luci held marketing roles at companies including Charter Communications, DIRECTV and PacifiCare. She also held management roles in product marketing and customer service. Her extensive background in telecommunications and subscriber marketing puts her at the forefront of marketing within these industries, with a particular focus on new subscriber acquisition, upsell and cross sell, onboarding and direct marketing.

As a leader she has a passion for talent development and marketing education. She is involved in guest lecturing on marketing at Boston College, Wharton, and Temple University as well as at various conferences.

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