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DMA: Data and Marketing Association
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Ian Parmiter

Ian Parmiter is the Data & Marketing Association’s SVP, Membership Engagement and Sales. In this role, Parmiter is responsible for DMA’s membership engagement efforts across the entire data & marketing ecosystem.

Parmiter most recently led a large multiplatform team of responsible for domestic U.S. adsales marketing for 10 TV networks plus a number of digital networks for Discovery Communications Inc. He led his department’s influence and expansion via customized marketing for clients/agencies, sponsorships, trade marketing/advertising, presentation design and event efforts. These innovative sales offerings helped grow record revenue for many years at Discovery. Parmiter started with Discovery as VP of Ad Sales Marketing and was promoted to SVP in 2008, reporting thereafter directly to the President, Adsales. He was also Executive Producer of the Discovery Upfront events. Prior to Discovery, he spent eleven years with Cadbury Schweppes and Dr Pepper/Seven Up. His last position at Cadbury was Vice President of Brand Management, responsible for the entire CB/7 UP portfolio – 15 soft drinks across a variety of categories, handling all aspects of brand marketing, advertising and product development for the US market. Parmiter began his career in account management at Young & Rubicam, where he worked on telecommunications and brokerage clients, Johnson & Johnson and Dr Pepper.

Parmiter is a graduate of Columbia College in New York with a degree in Economics and Columbia University Graduate School of Business with an MBA in Marketing. He is a past president of the Advertising Club of NY.

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