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Thomas J. Benton

Tom Benton 318x318 bw v2With an impressive career across a variety of data-driven marketing environments, including as senior vice president of marketing analysis for AOL, Benton is steeped in industry knowledge. He joined DMA in 2012 as CFO/COO and was named DMA CEO in late 2014, placing him at the helm of leading the world’s largest data-driven marketing association.

Before joining DMA, Benton spent several years as a financial consultant and philanthropist – living out what he calls “purpose beyond profit”. In addition to helping individuals and businesses with financial, business, and marketing analyses, he served as treasurer and board member at Helping Children Worldwide (HCW), a nonprofit organization that founded The Child Rescue Center and Mercy Hospital in Bo, Sierra Leone.

Prior to that, Benton was senior vice president, marketing analysis, at America Online, where he built and ran AOL Marketing’s financial planning and business intelligence functions. In this role, he oversaw several of AOL Marketing’s business units, including member acquisition and retention analysis; financial planning; business and M&A analysis; marketing systems and data mining; and marketing research.

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