DMA has a robust consumer affairs department which handles thousands of consumer inquiries about marketing offers.
DMA offers consumers choices for their marketing offers via DMAchoice.org or for their online interest-based advertising through the Digital Advertising Alliance.
We expect all marketers and those working on their behalf to subscribe to these consumer suppression services to honor consumer preferences.
DMA honors consumers’ choices through its robust industry self-regulation. Consumers whose issues cannot be resolved may file an ethics complaint.
DMA convenes industry-led Committees that work to ensure consumer concerns are addressed. This includes a peer-review Committee that reviews case matters regarding potential infractions of DMA’s member Guidelines for Ethical Business Practices.
Each year, the DMA publishes an annual report that describes the work of the Committee and any bad actors that are not in compliance.
DMA publishes an ongoing list of non-compliant companies. This is updated periodically to ensure marketers are aware of these companies.