DMAchoice™ is an online tool developed by the ANA to help you manage your mail. This site is part of a larger program designed to respond to consumers' concerns over the amount of mail they receive, and it is the evolution of the ANA's Mail Preference Service created in 1971.
For the purposes of this site, direct mail is divided into four categories: Credit Offers, Catalogs, Magazine Offers and Other Mail Offers. You can request to start or stop receiving mail from individual companies within each category—or from an entire category at once.
WHO OPERATES DMAChoice?
DMAchoice ™ is a service operated by the ANA. ANA is the largest U.S. data and marketing association serving the direct and data-driven marketing community. Members of ANA, including nonprofit organizations, market goods and services directly to consumers using such media as direct mail and catalogs, telephone, magazine and newspaper ads, broadcast advertising, and the Internet.
WHAT IS THE PURPOSE OF DMAChoice?
Many people enjoy receiving information about subjects that interest them or products and services they may need or want. Some consumers, however, would like to receive less marketing contacts at home. The purpose of DMAchoice is to support consumer preferences across all marketing channels. DMAchoice is an expansion of ANA’s Mail Preference Service, which has been in existence since 1971. Members of ANA, both commercial and nonprofit organizations, are required to use our service, and other companies and nonprofits are encouraged to use it.
HOW DO CONSUMERS REGISTER FOR DMAChoice?
Consumers can register at ANA’s consumer website: DMAchoice.org. Registering online is the fastest way to see results. Online, DMAchoice offers consumers a simple, step-by-step process that enables them to decide what mail they do and do not want. It is designed to more efficiently reduce the amount of mail that consumers do not want – or want less of – and increase the amount of mail that they do want by offering separate categories for consumers to consider, such as catalogs and magazines, instead of grouping them all into one category.
DMAchoice also directly links the consumer to a company so that the consumer’s preferences can be managed; that way, the consumer and company can have a good business relationship by communicating effectively with one another.
In addition, DMAchoice online offers registration for ANA’s:
If you do not wish to complete your registration online, you can register for DMAchoice by using the mail-in form that is online: fill out the form at DMAchoice.org with all required information, print it and mail with a $3 processing fee (check or money order payable to ANA) to the address below.
If you do not have access to the Internet, you can register by sending your name and address (with signature), along with a $3 processing fee (check or money order payable to ANA) to:
PO Box 900, Cos cob CT. 06807
Processing by mail takes longer than online registration. Categorical and specific company or organization opt-out requests, and other preference services, are not offered through mailed-in requests.
Consumers are asked to register their names with DMAchoice directly via mail or the DMAchoice.org site; telephone & bulk requests are not processed.
WHAT HAPPENS AFTER I REGISTER?
When you register with DMAchoice, your preferences are provided to companies and organizations that subscribe to our service. All ANA members that market to consumers are required to run their lists of prospective customers every month against DMAchoice and to remove these individuals from their prospective mailing campaigns.
WILL REGISTRATION WITH DMAchoice END ALL ADVERTISING MAIL?
No. Registrants will continue to receive mail from organizations with which they do business and from organizations that do not use DMAchoice to clean their mailing lists. In addition, registrants may continue to receive mail from local businesses, professional and alumni associations, and political candidates and office holders.
Mail of a business-to-business nature received at your business address will also not be affected by registration with MPS. Business names and addresses are not placed on the file, and companies that send mail of a business-to-business nature do not use the DMAchoice file.
In any of the above instances, write directly to the organization to request removal from that organization’s mailing list.