Part of responsible marketing is to ensure environmental sustainability. The DMA believes in fostering environmental stewardship across marketing channels. Our tools include Recommending DMA’s green goals for continuous improvement, “Green 15” toolkit and “Recycle Please” campaign. This website is specifically dedicated to highlighting all the activity around Green initiatives, Green campaigns, and other Green resources.
This public recognition program asks direct marketers and suppliers to pledge to take certain steps to improve their eco-footprints.
How “green” is your organization? More and more, that question is being asked by customers, donors, business partners and policymakers. From the largest company to the smallest, environmental responsibility is a key business concern – affecting your reputation, your daily operations, your efficiency and your bottom line.
For our individual member organizations, and for the direct marketing sector as a whole, DMA recognizes that making environmentally responsible decisions is increasingly important from a social, economic, and ethical perspective. Legal concerns are present as well. Policymakers are considering proposals that would regulate direct marketing, and direct mail in particular, with some advocates citing environmental concerns in their support for such regulation.
To underscore our commitment to help marketers understand and apply environmental considerations throughout the direct marketing processes, we have created an innovative environmental action program that includes new member encouragements and requirements, educational initiatives, and tools to help you communicate with customers and business partners about your environmental commitments.
DMA’s “Recycle Please” campaign is a nationwide public education campaign that asks DMA members to display prominently the “Recycle Please” logo in their catalogs and direct mail pieces to encourage consumers to recycle them after reading them.
Through this campaign, DMA intends to overcome the lack of public awareness that catalogs and mixed paper can be recycled, and consequently, improve the overall recycling/recovery rate of used catalogs and direct mail in the US.