The IBA complaint process has shown the number of consumers using multiple devices has skyrocketed from 2% to 24% leading to greater innovation and opportunities for companies.
DMA addressed this with industry and consumer education:
- Co-presented webinar with DAA to educate industry on cross-device compliance / enforcement requirements
- Developing industry compliance fact sheet on cross-device – privacy notice and choice requirements and DMA’s enforcement beginning in Feb. 2017
- Developing consumer fact sheet on how consumers can manage IBA opt-outs for multiple devices
- Creating an IBA complaint form for multiple devices.
Mobile Engagement Shift
As we’ve seen over the past year through our IBA complaint process – the number of consumers using mobile devices has doubled from 11% to 22%.
DMA will continue in its efforts to educate consumers on the different industry opt-out tools – these are available depending on device used – such as DAA’s app opt-out for mobile devices.
We will continue to handle and address inquiries and complaints through our ethics complaint process – staff and Ethics Operating Committee complaint referral or resolution.
Ad Fraud / Ad Blockers
Increase in fraudulent online ad offers. Answer is not ad blockers – this will have a greater impact on legitimate and responsible ad service providers and brands. Key is compliance – adherence to standard industry principles of notice, choice and enforcement. Online ads are key component to a thriving digital ecosystem at no added cost to a consumer.
DMA staff and our Ethics Operating Committee will address and resolve consumer inquiries and will refer to appropriate authorities (FTC, FCC, State Attorney Generals) when appropriate – company is not responsive or found to be out of compliance.