DMA: Data and Marketing Association
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Ethics & Compliance

For more than 60 years, Data & Marketing Association has led a robust self-regulatory program that is constantly enforced and continually updated. The effectiveness of this self-regulatory program is vital to consumer interests, as government legislative bodies are not positioned to keep up with the marketing industry’s accelerating pace of change.

During the past five years alone, DMA processed over 45,000 consumer complaints that included assisting and educating consumers, informing marketers about DMA requirements, and pursuing bad actors within our industry.

EthicsReportCover2016DMA’s 2016 Annual Ethics Compliance Report reports on recent consumer complaint trends, offers ethics guidance, and, most importantly, reports on instances of non-compliance to hold such companies publicly accountable. Over the 13-month reporting period, DMA received 11,300 consumer marketing inquiries, held six meetings of its Ethics Operating Committee to review ethical violations, and reviewed 37 cases of potential non-compliance with DMA’s Guidelines for Ethical Business Practice. For all the latest information on keeping your company in compliance, download the full report here.

DMA asks that its members abide by consumer choices for their marketing offers, regardless of the marketing channels used, as a condition of membership. DMA provides several suppression file services to its subscribers – both members and non-members – to process as they prepare marketing and fundraising campaigns. Please download the complete DMA Preferences Services information now as part of your company’s ethical marketing compliance efforts.

DMA requires all marketers to follow the DMA Guidelines for Ethical Business Practice. Companies found to be out of compliance – member or not – are reported on this page, suspended from DMA membership, and referred to the appropriate authorities. Click here to review DMA’s Guidelines.

Complaints are accepted from DMA members, consumers and others. The DMA Ethics Operating Committee reviews consumer complaints, and issues an Annual Case Report of its findings. DMA staff may be reached via ethics@the-dma.org for questions or concerns.

compliance snapshot 2015-2016

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  • Guardian (Nonmember)
  • United Merchandise Clearinghouse (UMC) (Nonmember)
  • Conservative Caucus (Nonmember)
  • AutumnCruises.Net (Nonmember)
  • EWS “Endurance Warranty Services” (Nonmember)
  • Motor Vehicle Services/American Automotive Service Solutions, Inc. (Nonmember)

These companies are not currently in compliance with DMA’s ethical guidelines. For details, download the full compliance report. For questions, please contact ethics@the-dma.org.

Previous DMA Ethics Compliance Reports:

Consumer Resources

We respect consumer privacy – and so do our members. DMA ensures that consumers have choices about unwanted marketing offers. Our members honor consumers who don’t want to be contacted. You have choices about the type of marketing you receive – two of our consumer services deal with mail and catalogs and online advertising.

2016 Annual Ethics and Compliance Report
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