3. Get Involved. Help DMA shape the future, now. In early 2017, DMA will be soliciting input with a broader group of DMA members and industry participants for socialization and refinement to cultivate buy-in for true industry adoption and self-regulation. Several dozen leading marketing, agency, tech and data companies have already joined the Data Standards 2.0 Advisory Council, which is laying the groundwork for the standards. Click here to learn more about joining the Council.
“If the marketing and advertising industry is to continue to be trusted to use that data responsibly, to do so with the consumer’s interests in mind and to operate under a self-regulatory framework, then we need to anticipate and get right how to treat the data that these amazing innovations are producing,” said Sheila Colclasure, Global Executive for Privacy and Public Policy for Acxiom and DS 2.0 Advisory Council member.