3. Get Involved. Help DMA shape the future, now. DMA is now soliciting input from DMA members and industry participants for socialization and refinement to cultivate buy-in for true industry adoption and self-regulation. Several dozen leading marketing, agency, tech and data companies have participated in the Data Standards 2.0 initiative, which has developed the newly-released draft standards.
“If the marketing and advertising industry is to continue to be trusted to use that data responsibly, to do so with the consumer’s interests in mind and to operate under a self-regulatory framework, then we need to anticipate and get right how to treat the data that these amazing innovations are producing,” said Sheila Colclasure, Global Executive for Privacy and Public Policy for Acxiom and DS 2.0 Advisory Council member.