EU-U.S. Privacy Shield Approved
On July 12, 2016, the EU-U.S. Privacy Shield agreement was adopted and signed by EU and U.S. officials. The new framework replaces the U.S.-EU Safe Harbor Framework for data flows between the European Union and United States.
DMA will be hosting a webinar entitled EU-U.S. Privacy Shield: The Home Stretch which will provide an overview of the Privacy Shield. The webinar will educate DMA members on the agreement, DMA’s role as a third party dispute resolution provider, and what a finalized agreement means for companies moving forward.
DMA’s Amendatory Veto Win in IL
At the end of August 2015, Illinois Governor Rauner issued an amendatory veto to the Illinois Personal Information Protection Act (SB 1833), which would have burdened data-driven marketers with substantial notice and compliance costs for breaches of “consumer marketing information” that pose no financial or economic risk of harm to Illinois consumers. Governor Rauner’s veto action, striking “consumer marketing information” and other harmful provisions from the bill results from the advocacy and grassroots efforts of DMA members and a broad-based coalition of affected industries and companies led by DMA that urged the governor to protect Illinois jobs threatened by this legislation. Read the full press release.
US Supreme Court Ruling in DMA v. Brohl
In early March 2015, the US Supreme Court ruled unanimously in favor of the Direct Marketing Association in DMA v. Brohl. The opinion follows a five year battle against Colorado’s attempt to require out-of-state merchants to report private consumer purchases. DMA, on behalf of its members, filed suit in federal district court to stop the state’s unconstitutional overreach. The ruling preserves the ability to challenge state taxing laws that violate federally-guaranteed constitutional rights in federal court. Read the full press release.