DMA: Data and Marketing Association
Consumer Help


Marketers today are fighting against serious challenges from policy makers and regulators who threaten their ability to access and use data responsibly.  Harnessing the power of more than 1,200 leading brands and over 100,000 member participants, ANA is dedicated to helping marketers responsibly use data to drive customer relationships based on results and trust.

No other organization represents the interests of the entire data-driven marketing ecosystem more effectively in Washington and across all 50 states on issues like: Data Privacy, Security, Breach Notifications and Preserving the Deductibility of Advertising.

Lean in as an advocate. Take action and multiply our collective force.

To join ANA or get involved with ANA Advocacy efforts, contact us.


A marketing force multiplier

Amplifying Your Influence


Sheila Colclasure of Acxiom at DMA's &THEN

Nothing great is ever accomplished alone. That’s why ANA Coalitions and Advisory Councils are so critical to your own success as a data-driven marketer.

ANA Coalitions are your force multiplier for coordinating industry action on important legislative and policy issues. They provide you with a forum to discuss and strategize on relevant legislative and regulatory issues that data-driven marketers face today. Coalitions include ANA Members from across the entire marketing ecosystem – including media, technology, and creative experts — along with seasoned, connected government advocacy professionals and insiders.

Which ANA Coaltions are Right for You?

Opening Access to Policymakers

Marketers Access to Policymakers

ANA provides perspective through events that offer “inside access” to policymakers and regulators.

ANA’s events and conferences feature federal and congressional policymakers speaking on issues that affect your data and marketing practices.

ANA Capitol Hill Days, led by ANA’s Advocacy team, features a full day of appointments with members of the U.S. Senate and U.S. House on issues critical to your business and the industry.

What Doors can we Open for You?

Senator Thom Tillis with Marketers

Giving You a Window on Government Affairs

Window in Capitol Hill Building

Maneesha Mithal, Assoc. Director of FTC at DMA's Dynamic State of Data

ANA provides timely, informative and vital updates that keep you current on policy issues affecting your business .

State Legislative Monitoring – As a ANA Member, utilize our State Legislative Monitoring platform to receive daily, customizable legislative updates.

Check Out Our Policy and Issue Library

Equipping you with Powerful Research


ANA commissions and conducts ground-breaking research that you can use to position your business to your customers and policymakers as part of a dynamic industry delivering innovation and benefits to consumers and driving U.S. economic growth.

Advocacy Research and Partners

Ready to engage in the most critical issues?
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