Nothing great is ever accomplished alone. That’s why DMA Coalitions and Advisory Councils are so critical to your own success as a data-driven marketer.
DMA Coalitions are your force multiplier for coordinating industry action on important legislative and policy issues. They provide you with a forum to discuss and strategize on relevant legislative and regulatory issues that data-driven marketers face today. Coalitions include DMA Members from across the entire marketing ecosystem – including media, technology, and creative experts — along with seasoned, connected government advocacy professionals and insiders.
DMA’s Committee Focused on the Ethical Use of Data has brought together several dozen leading marketing, agency, tech and data companies to regularly review and revise the set of data-centric, self-regulatory standards that allows innovation to flourish.
DMA’s Political Action Committee (PAC), Direct Voice PAC, is the marketing industry’s leading PAC. Founded in 1993 and funded through voluntary contributions from eligible member company employees, its sole purpose is to elect non-partisan candidates for federal office who support policies and legislation that advances and protects responsible data-driven marketing.
Which DMA Coaltions are Right for You?