DMA commissions and conducts ground-breaking research that you can use to position your business to your customers and policymakers as part of a dynamic industry delivering innovation and benefits to consumers and driving U.S. economic growth.
DMA’s Value of Data Report –This seminal research – undertaken for DMA by professors from the Harvard Business School and Columbia University – that quantifies the contributions the data and marketing industry make to the U.S. The Data-Driven Marketing Economy (DDME) contributes nearly 1 million jobs to the US economy annually, and adds $202 billion in revenue, and for the last four years has generated positive jobs growth in all 50 states. Data like this is invaluable for demonstrating the contributions of your business and the data and marketing industry to our national economy and to consumers.
DMA Statistical Fact Book – This data-rich benchmarking report highlights opportunities and challenges for marketers. The Statistical Fact Book ensures that you can advocate and support policies on the basis of facts about the industry.
Next-Generation TV White Paper – This report provides an overview of the consumer and economic benefits of Next-Generation TV and over-the-top streaming services. This research will give you a clear picture of the current legal and regulatory landscape around which the Next-Generation TV ecosystem currently exists and the DMA-advocated approach involving robust self-regulation to ensure the continued cultivation of innovation in the ecosystem.
Knowledge – and Insight – are Power. Get Your Share Now.