The Data-Driven Marketing Institute’s (DDMI) sole purpose is to set the record straight – among policymakers, consumer advocates and the press – about how responsible data-driven marketing works, the countless ways that it benefits consumers, and the powerful fuel it provides for economic growth. Our Data-Driven Way of Life is Under Attack. We live in a data-driven world.

Consumers enjoy greater benefits from data-driven marketing today than ever before. So why are the threats to that data-driven way of life piling up faster than ever? Legislators and policymakers who hold the power to steer the future of data-driven marketing are not yet “data literate.” What we find amazing, policymakers find alarming. What we know consumers want, they think threatens consumer privacy.