DMA: Data and Marketing Association
Consumer Help

Data-Driven Marketing Institute

Data Literacy = Data Love.

The Data-Driven Marketing Institute’s (DDMI) sole purpose is to set the record straight – among policymakers, consumer advocates and the press – about how responsible data-driven marketing works, the countless ways that it benefits consumers, and the powerful fuel it provides for economic growth. Our Data-Driven Way of Life is Under Attack. We live in a data-driven world.

Consumers enjoy greater benefits from data-driven marketing today than ever before. So why are the threats to that data-driven way of life piling up faster than ever? Legislators and policymakers who hold the power to steer the future of data-driven marketing are not yet “data literate.” What we find amazing, policymakers find alarming. What we know consumers want, they think threatens consumer privacy.

DDMI Bridges the Divide with Research and Engagement.
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