DDMI conducts independent, academic research that answers vital questions about on how data is changing our industry and our lives:
DDMI also provides the platform to make sure this vital research informs and shifts the policy debates that threaten data-driven marketing. By engaging industry, policymakers, the press and consumers, DDMI works to ensure that the data-driven future remains bright:
STUDY: Consequences for Insight, Innovation and Efficiency in the U.S. Economy
This study, updating the seminal 2013 report of the same name, quantifies the value of the Data-Driven Marketing Economy (DDME), both in terms of revenues generated for the U.S. economy and jobs fueled across the nation. Commissioned by ANA and undertaken by Professors John Deighton of Harvard Business School and Peter Johnson of mLightenment Economic Impact Research and recent Columbia University professor, the study fills a significant gap in understanding about the economic growth in the U.S. economy fueled by data-driven marketing.