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DMA: Data and Marketing Association
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Nothing great is ever accomplished alone. That’s why DMA provides you with the opportunity to get involved in advocating for current policy issues affecting your business. From attending events that offer access to policymakers and regulators to joining Coalitions and Advisory Councils to signing up for our member-only newsletter, Direct From Washington, or our member-only State Legislative Monitoring tool, DMA gives you the resources you need to succeed as a data-driven marketer.

shutterstock_309698858 (1)Coalitions

DMA has a number of coalitions, comprised of DMA member organizations and other associations, which combine for coordinated industry action on important legislative and policy issues. Our policy coalitions are vital in shaping the discussion on data-driven marketing legislation and regulations. Click here to view a list of our coalitions.
 
 

US Capitol BuildingDirect From Washington

Every week DMA Advocacy’s newsletter, “Direct from Washington” delivers legislative updates vital to the marketing community straight to member’s inboxes. This insider’s look at what’s happening in Washington, DC, and state capitals across the nation helps DMA members stay current with activity in Congress, at federal agencies, and in state legislatures. Sign up for the newsletter in your member porta preference center.
 
 

shutterstock_427306849Data Standards 2.0

DMA is bringing together leading organizations from across the marketing ecosystem to develop the next generation of marketing regulations, which will tackle high-profile and emergent data issues to update DMA’s self-regulatory guidelines. Several dozen leading marketing, agency, tech and data companies have already joined the Data Standards 2.0 Advisory Council, which is laying the groundwork for the standards. Click here if you are interested in joining the Data Standards 2.0 Advisory Council.
 
 

takeactionTake DMAACTION!

DMAAction initiates grassroots campaigns that give DMA members a direct voice at the federal and state levels. In the past, DMAACTION has helped to prevent the government from placing unnecessary restrictions on businesses, while ensuring the protection of consumer information.
Please check here for the latest news.
 
 

legislationState Legislative Monitoring

DMA’s legislative monitoring service keeps members updated with new and moving legislation from all 50 states. Updated daily, the DMA state legislative monitoring system is available to all DMA members as a free benefit of membership, and includes all state legislative actions on a variety of issue areas important to data-driven marketers. Please email government@the-dma.org for access to this service
 
 

shutterstock_131100503Direct Voice PAC

DMA’s political action committee which helps to build relationships with key congressional leaders and help elect federal candidates who advance and protect responsible data-driven marketing policies. Direct Voice PAC aims to increase awareness about direct marketing and to ensure members of Congress share the goals and values of the data-driven marketing industry.

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