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DMA: Data and Marketing Association
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Legislative and Policy Coalitions

DMA advances and protects data-driven marketing at the legislative and regulatory levels on the Federal and state levels in the United States, as well as in Europe. We can’t do this without the support, participation and input of our members. DMA members are invited to participate in our Legislative Coalitions in the following areas of interest listed below.

Members of our Coalitions are typically marketing leaders, privacy and legal professionals and legislative affairs teams. Any employee of a member company can participate in a DMA Legislative Coalition. Most Coalitions meet monthly for one hour, in person in Washington, DC with a dial in option. Meetings are “closed door” (no public or press) and include working sessions and feedback collection on specific legislation.

DMA has a number of coalitions, comprised of DMA member organizations and other associations, which work together for coordinated industry action on important legislative and policy issues. Our policy coalitions are vital in shaping the discussion on data-driven marketing legislation and regulations. See a list of our coalitions below:

  • Data Policy Alliance (DPA), DMA’s premiere policy coalition, focuses on coordinated engagement on Capitol Hill and federal agencies regarding a host of data policy issues. Informing and educating members on leading policy issues, the DPA ensures that effective regulation and legislation protects the ability of marketers to responsibly use data far into the future. Learn more about the issue.
  • Privacy Shield/EU Data Policy Task Force works to shape the dialogue between the U.S. and EU to ensure that safe and effective transatlantic data flows continue, through the Privacy Shield Framework and through all avenues relevant to international data flows. Learn more about the issue.
  • Data Standards 2.0 Advisory Council, a coalition of marketing organizations from across the ecosystem, which DMA has assembled to update DMA’s self-regulatory codes to reflect today’s modern marketing landscape. Learn more about Data Standards 2.0.
  • State Affairs Coalition works to shape the discussion on a host of data policy issues at the state level, providing members with active information sharing and coordination across the states. See our past accomplishments.
  • Postal Coalition provides a forum for information sharing and coordination on postal regulation and legislation, remaining actively engaged in issues related to comprehensive postal reform, and postal exigency increases. Learn more about the issue.

To learn more and participate in a coalition, please fill out the form below and we will reach out with more information.

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