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DMA’s Cross-Device ID Program Delivers Solutions For Your Cross-Device Marketing Challenges

Posted August 18th, 2016 by Categories: , ,

Today’s consumers are increasingly cross-device in their media consumption, and have come to expect a seamless marketing experience that reaches them wherever and however they connect. While marketers, agencies and publishers are keen to deliver this consumer experience, more than 75% of DMA members surveyed said their organizations lack a clear enough understanding of cross-device marketing and media technologies to implement these capabilities with confidence.

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