I’ve blogged in the past about DMA’s work to shed a little light on government surveillance and reform the Electronic Communications Privacy Act (ECPA) so that it protects the value of data in the 21st Century.  ECPA was meant to protect electronic communications, but as technology evolved, it became a massive, gaping loophole for law enforcement. It’s time to close the gap, which is why ECPA reform is one of DMA’s “Five Fundamentals for the Future” – key tenets in our efforts to safeguard the responsible use of data, and the value of the Data-Driven Marketing Economy.

And – in case you missed it – there’s an exciting update in that “warrant for content” fight…

A petition calling on the White House to “Reform ECPA: Tell the Government to Get a Warrant” has reached its 100,000th signature.  What does that mean, you ask?  The White House is required to respond to any petition reaching that threshold.  That means that the Administration now has to step up to the plate and get involved with moving ECPA reform forward.

Big thanks to all of the DMA members who signed this important petition and rallied others to do the same!

Stay tuned early in the New Year for the next meeting of DMA’s Data Protection Alliance, where DMA and its member organizations will discuss how to build greater momentum behind this important legislative.

And we’re going to keep working until what was intended to be a data protection law is updated to provide true safeguards for the data-driven future.

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