Yes, we all know it’s a digital world out there, but guess what? People still like to receive and respond to direct mail. According to DMA’s 2018 40th Edition Statistical Fact Book, response rates for House files jumped 37% and Prospect files almost 3 times from just a few years ago. Even Millennials who have a strong relationship with technology love direct mail. As noted in the USPS Mail Moments Review, 84% of Millennials take the time to look through their mail and 64% would rather scan for useful information in the mail than email.
So we reached out to some movers in the advertising and marketing space, and here’s what they had to say about why direct mail is critical in the digital age.
For more information about direct mail, print and digital, checkout our Council for Print in the Digital Age