Considering the consumer value created by analytics-driven customer-centric marketing, I am  reminded of Arthur C. Clarke’s most famous maxim,  his Third Law, “Any sufficiently advanced technology is indistinguishable from magic.”

In the spirit of Seeing Data Differently, we offer a few of Mr. Clarke’s more memorable quotes, as posted on Rational Wiki:

  • “I sometimes think that the universe is a machine designed for the perpetual astonishment of astronomers.”
  • “It has yet to be proven that intelligence has any survival value.”
  • “How inappropriate to call this planet ‘Earth’ when it is quite clearly ‘Ocean’.”
  • “New ideas pass through three periods: 1) It can’t be done. 2) It probably can be done, but it’s not worth doing. 3) I knew it was a good idea all along!”
  • “I don’t believe in astrology; I’m a Sagittarius and we’re skeptical.”
  • “Sometimes I think we’re alone in the universe, and sometimes I think we’re not. In either case the idea is quite staggering.”
  • “Human judges can show mercy. But against the laws of nature, there is no appeal.”
  • “As our own species is in the process of proving, one cannot have superior science and inferior morals. The combination is unstable and self-destroying.”
  • “If man can live in Manhattan, he can live anywhere.”


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This is the fiftteenth installment of the DMA “See Data Differently” series as part of our newly relaunched National Center for Data-Driven Marketing (NCDM). Join us at our annual “big data” conference, NCDM: Where Marketing Meets Big Data, and SEE DATA DIFFERENTLY. The National Center for Data-Driven Marketing program features new keynotes and exceptional speakers.  Join us at NCDM: Where Marketing Meets Big Data. December 9-11, 2013, Las Vegas, NV.


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