This October, &THEN – the global marketing experience for those who practice the science of creativity – heads to the west coast. Our destination city, Los Angeles, is excited for today’s marketing geniuses and innovators to visit and so is LA Mayor Eric Garcetti, who is delivering a personal welcome to &THEN LA registrants and international delegates via video. Garcetti has made economic development a key platform of his term as mayor, and technology innovation in the marketing industry is a core driver of his economic growth strategy for LA.

In addition to being the home of the entertainment industry, which is innovating with new marketing campaigns every day, LA also is marrying technology and marketing in a variety of ways. Here are just a few of the reasons why marketers will want to register now for &THEN LA, Oct. 16-18: (in addition to the city’s phenomenal weather!):

  • From cleantech to gaming to aerospace and digital media and beyond, Los Angeles has put a significant focus on innovation and is a leading global center for innovation and entrepreneurship rooted in boundless creativity and diversity. Leading companies like Facebook are taking note, as the social giant will be expanding soon to a 35,000 square feet campus in LA’s Playa Vista neighborhood. DMA is already tapping into LA’s martech and digital innovators to contribute to &THEN LA programming and events.
  • Like any smart city seeking to expand its economy, LA has its eyes on the horizon with its own startup scene, Silicon Beach. Silicon Beach is one of the newest and most impressive startup scenes in martech and adtech, and recently became the third-largest tech hub in the world. DMA’s HOT ZONE, a nationwide startup competition, will be back in 2016 and will target the best of Silicon Beach to participate. This means &THEN LA attendees will gain a close-up view of the best martech and adtech startups from the third-largest startup hub in the world all in one place – &THEN LA.
  • LA also offers a wide range of tourist and entertainment attractions, including theme parks, historical Hollywood locations and memorabilia, beautiful beaches and lush national parks. Take a couple days before or after &THEN LA to enjoy your time in sunny Southern California!

Come explore the science of creativity with DMA, the top entertainment marketers from Hollywood and the world’s global marketing leaders – at &THEN LA this October! Save up to $1,000 by registering between now and April 15th.