I love this (quick!) and thought provoking article on visual content from Brand Driven Social – they list out nine ways visual content will enhance your marketing.

How many marketing maxims can you think of that are both true and illustrate the power of imagery?



  1. A picture is worth 1,000 words.
  2. People learn in different ways – printed word, video, spoken word – or in combination.
  3. The camera never lies.
  4. The observer’s eye goes right to the image.
  5. Animation is a faster way to tell a story.
  6. People look for themselves in the group shot.
  7. Video has power beyond words alone, even with the sound off.
  8. Images convey brand, words convey mission.
  9. Images are clicked more often than text.

Can you add any more?

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