dick cabelaHunting and outdoors retail chain Cabela’s, one of the largest sellers of guns and ammunition in the country, announced the passing of founder Richard (Dick) N. Cabela on Monday, February 17, 2014.   He was 77 years old.

“Dick was a former DMA board member and Hall of Fame honoree, and a lion in our industry,” said DMA President & CEO Linda Woolley. “Our sincerest sympathies go out to his family. He will be remembered fondly by the DMA family.”

The building of Cabela’s is a great American direct marketing entrepreneurial story.  According to the New York Times and DMA members who knew Dick well, he and his wife Mary built the company by being pioneers in catalog, ecommerce and retail.


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Photo credit to the New York Times.

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