Got room on your list of resolutions for 2014? I’d like to put three more on it, but they don’t include losing that last 5 pounds, exercising more, or vowing to finally finish “War and Peace.”

Instead, I’m asking you to set your professional sights higher. There’s never been a better time to be a marketer; but at the same time, we’re facing more challenges – both in optimizing our data-driven  evolution and from outside pressures from consumers, policy makers, and the C-suite.   We need every marketer to preserve our gains, defend against unwarranted intrusions, and encourage each other to raise the bar of marketing performance within our companies and for our customers.

I’m planning a mini-series of follow-up blog posts to state my case for each resolution, but essentially, I’m asking you to lean in, step forward and stand up in 2014.


  1. Resolve to lean in to the opportunities that data stewardship offers for marketing in your company.   Embrace this role to protect consumers, and invite innovation in marketing.
  2. Resolve to step up for your customers, using your data to drive ever more customer-centric marketing that puts customers and their needs and wants in the forefront of every marketing program.
  3. Resolve to stand up for yourself and your fellow marketers at a time when data-driven marketing faces intense scrutiny from government, privacy advocates, and sometimes our own customers.

Stay tuned, and let me know in the comments section below what you already have on your 2014 marketing resolutions list.

Here’s to a happy and prosperous 2014 in all of your marketing endeavors!

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