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DMA: Data and Marketing Association
Consumer Help

Calendar

May 03
Live Online Course

Copywriting Essentials

You’ve got your creative; you’ve got great content, now it’s time to make it shine with words. But the words you use and how you use them are of vital importance. This live online course will he...

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date
May 3 - June 7, 2018
date
Live Online Course
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Clare Harrison Full Circle Consulting, Inc.
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Christine Fleming McIsaac Smart Solutions Group, Inc.
05/03/2018
Aug 02
Live Online Course

Copywriting Essentials

You’ve got your creative; you’ve got great content, now it’s time to make it shine with words. But the words you use and how you use them are of vital importance. This live online course will he...

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date
August 2 - September 6, 2018
date
Live Online Course
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Clare Harrison Full Circle Consulting, Inc.
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Christine Fleming McIsaac Smart Solutions Group, Inc.
08/02/2018
Nov 06
Live Online Course

Copywriting Essentials

You’ve got your creative; you’ve got great content, now it’s time to make it shine with words. But the words you use and how you use them are of vital importance. This live online course will he...

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date
November 6 - December 11, 2018
date
Live Online Course
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Clare Harrison Full Circle Consulting, Inc.
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Christine Fleming McIsaac Smart Solutions Group, Inc.
11/06/2018
May 22
In-Person Course

Comprehensive CRM and Database Marketing

As a marketer there is nothing more important than the customer and their interaction with your product or service. Database marketing is at the core of all customer relationship management (CRM) effo...

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date
May 22 -23, 2018
date
In-Person Course
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Devyani Sadh Data Square
05/22/2018
Sep 27
In-Person Course

Comprehensive CRM and Database Marketing

As a marketer there is nothing more important than the customer and their interaction with your product or service. Database marketing is at the core of all customer relationship management (CRM) effo...

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date
September 27 - 28, 2018
date
In-Person Course
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Devyani Sadh Data Square
09/27/2018
Jun 21
Live Online Course

Web Analytics and Optimization

To most of us, analytics is a black box of mystery; countless charts, graphs, lists and seemingly unrelated bits of information are supposed to tell you where you are having success, what to improve, ...

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date
June 21, 2018
date
Live Online Course
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Matt Bailey SiteLogic
06/21/2018
Dec 06
Live Online Course

Web Analytics and Optimization

To most of us, analytics is a black box of mystery; countless charts, graphs, lists and seemingly unrelated bits of information are supposed to tell you where you are having success, what to improve, ...

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date
December 6, 2018
date
Live Online Course
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Matt Bailey SiteLogic
12/06/2018
Jul 27
Live Online Course

Hands-on Predictive Analytics for Marketers

Predictive Modeling is both an art and a science that requires considerable training, investment, and resources. As a result, marketers with limited budget are often not able to fully leverage the pow...

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date
July 27, 2018
date
Live Online Course
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Devyani Sadh Data Square
07/27/2018
Nov 13
Live Online Course

Hands-on Predictive Analytics for Marketers

Predictive Modeling is both an art and a science that requires considerable training, investment, and resources. As a result, marketers with limited budget are often not able to fully leverage the pow...

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date
November 13, 2018
date
Live Online Course
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Devyani Sadh Data Square
11/13/2018
Sep 12
Live Online Course

Omnichannel Marketing: Your Communications Plan for a Seamless Customer Experience

Learn the practical tools and skills to help you optimize your communications strategy to create better value for your customers and a better ROI for your business. Marketers have the ability to reac...

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date
September 12 - October 17, 2018
date
Live Online Course
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Linda J. Luca Gabelli School of Business, Fordham University
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James Fink Optikal
09/12/2018
May 09
In-Person Course

Direct Marketing Institute with DCMP

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institute ...

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date
May 9 - 11, 2018
date
In-Person Course
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Beth Smith Smith Browning Direct
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Ashleigh Sawdon The APG Group
05/09/2018
Jun 04
In-Person Course

Direct Marketing Institute with DCMP

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institute ...

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date
June 4 - 6, 2018
date
In-Person Course
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Beth Smith Smith Browning Direct
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Ashleigh Sawdon The APG Group
06/04/2018
Jul 11
In-Person Course

Direct Marketing Institute with DCMP

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institute ...

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date
July 11 - 13, 2018
date
In-Person Course
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Beth Smith Smith Browning Direct
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Ashleigh Sawdon The APG Group
07/11/2018
Sep 19
In-Person Course

Direct Marketing Institute with DCMP

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institute ...

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date
September 19 - 21, 2018
date
In-Person Course
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Beth Smith Smith Browning Direct
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Ashleigh Sawdon The APG Group
09/19/2018
Oct 24
In-Person Course

Direct Marketing Institute with DCMP

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institute ...

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date
October 24 - 26, 2018
date
In-Person Course
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Beth Smith Smith Browning Direct
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Ashleigh Sawdon The APG Group
10/24/2018
Nov 07
In-Person Course

Direct Marketing Institute with DCMP

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institute ...

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date
November 7 - 9, 2018
date
In-Person Course
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Beth Smith Smith Browning Direct
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Ashleigh Sawdon The APG Group
11/07/2018
Dec 03
In-Person Course

Direct Marketing Institute with DCMP

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institute ...

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date
December 3 - 5, 2018
date
In-Person Course
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Beth Smith Smith Browning Direct
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Ashleigh Sawdon The APG Group
12/03/2018
May 09
In-Person Course

Direct Marketing Institute

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institute ...

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date
May 9 - 11, 2018
date
In-Person Course
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Beth Smith Smith Browning Direct
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Ashleigh Sawdon The APG Group
05/09/2018
Jun 04
In-Person Course

Direct Marketing Institute

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institute ...

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date
June 4 - 6, 2018
date
In-Person Course
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Beth Smith Smith Browning Direct
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Ashleigh Sawdon The APG Group
06/04/2018
Jul 11
In-Person Course

Direct Marketing Institute

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institute ...

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date
July 11 - 13, 2018
date
In-Person Course
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Beth Smith Smith Browning Direct
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Ashleigh Sawdon The APG Group
07/11/2018
Sep 19
In-Person Course

Direct Marketing Institute

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institute ...

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date
September 19 - 21, 2018
date
In-Person Course
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Beth Smith Smith Browning Direct
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Ashleigh Sawdon The APG Group
09/19/2018
Oct 24
In-Person Course

Direct Marketing Institute

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institute ...

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date
October 24 - 26, 2018
date
In-Person Course
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Beth Smith Smith Browning Direct
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Ashleigh Sawdon The APG Group
10/24/2018
Nov 07
In-Person Course

Direct Marketing Institute

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institute ...

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date
November 7 - 9, 2018
date
In-Person Course
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Beth Smith Smith Browning Direct
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Ashleigh Sawdon The APG Group
11/07/2018
Dec 03
In-Person Course

Direct Marketing Institute

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institute ...

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date
December 3 - 5, 2018
date
In-Person Course
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Beth Smith Smith Browning Direct
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Ashleigh Sawdon The APG Group
12/03/2018
May 14
In-Person Course

Digital Marketing Institute

Don’t blink. Because in the nanosecond that your eyes were closed, something changed in the world of digital marketing. To keep up with the changes and propel your career forward, you need to master...

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date
May 14 - 15, 2018
date
In-Person Course
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Neil Feinstein St. John’s University
05/14/2018
Jun 11
In-Person Course

Digital Marketing Institute

Don’t blink. Because in the nanosecond that your eyes were closed, something changed in the world of digital marketing. To keep up with the changes and propel your career forward, you need to master...

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date
June 11 - 12, 2018
date
In-Person Course
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Neil Feinstein St. John’s University
06/11/2018
Aug 06
In-Person Course

Digital Marketing Institute

Don’t blink. Because in the nanosecond that your eyes were closed, something changed in the world of digital marketing. To keep up with the changes and propel your career forward, you need to master...

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date
August 6 - 7, 2018
date
In-Person Course
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Neil Feinstein St. John’s University
08/06/2018
Sep 17
In-Person Course

Digital Marketing Institute

Don’t blink. Because in the nanosecond that your eyes were closed, something changed in the world of digital marketing. To keep up with the changes and propel your career forward, you need to master...

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date
September 17 - 18, 2018
date
In-Person Course
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Neil Feinstein St. John’s University
09/17/2018
Oct 22
In-Person Course

Digital Marketing Institute

Don’t blink. Because in the nanosecond that your eyes were closed, something changed in the world of digital marketing. To keep up with the changes and propel your career forward, you need to master...

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date
October 22 - 23, 2018
date
In-Person Course
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Neil Feinstein St. John’s University
10/22/2018
Nov 15
In-Person Course

Digital Marketing Institute

Don’t blink. Because in the nanosecond that your eyes were closed, something changed in the world of digital marketing. To keep up with the changes and propel your career forward, you need to master...

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date
November 15 - 16, 2018
date
In-Person Course
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Neil Feinstein St. John’s University
11/15/2018
Dec 10
In-Person Course

Digital Marketing Institute

Don’t blink. Because in the nanosecond that your eyes were closed, something changed in the world of digital marketing. To keep up with the changes and propel your career forward, you need to master...

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date
December 10 - 11, 2018
date
In-Person Course
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Neil Feinstein St. John’s University
12/10/2018
Jul 16
Live Online Course

Emotional Branding & Marketing

To get big results in any market climate, you must understand consumer psychology and what really drives choices and loyalty, consciously and unconsciously. Marketing without psychological relevance ...

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date
July 19 - 26, 2018
date
Live Online Course
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Andrea Syverson IER Partners
07/16/2018
Oct 04
Live Online Course

Emotional Branding & Marketing

To get big results in any market climate, you must understand consumer psychology and what really drives choices and loyalty, consciously and unconsciously. Marketing without psychological relevance ...

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date
October 18 - 25, 2018
date
Live Online Course
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Andrea Syverson IER Partners
10/04/2018
Aug 06
In-Person Course

Customer Insights: Understanding the Customer & Applying Insights

Customer Insight is defined as the understanding and application of the “deep truth” about the customer. These insights are gleaned from customer behavior, experiences, beliefs, needs or wants and...

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date
August 6 - 7, 2018
date
In-Person Course
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Matt Bailey SiteLogic
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Jerry Grossman
08/06/2018
Nov 01
In-Person Course

Customer Insights: Understanding the Customer & Applying Insights

Customer Insight is defined as the understanding and application of the “deep truth” about the customer. These insights are gleaned from customer behavior, experiences, beliefs, needs or wants and...

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date
November 1 - 2, 2018
date
In-Person Course
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Matt Bailey SiteLogic
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Jerry Grossman
11/01/2018
May 17
In-Person Course

Measurement and Attribution

Solidify your foundational knowledge about the history of measurement and attribution and assess its future trends and aspirations in this course. Understand the latest in cross device tracking, conne...

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date
May 17 - 18, 2018
date
In-Person Course
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Don Hinman
05/17/2018
Sep 10
In-Person Course

Measurement and Attribution

Solidify your foundational knowledge about the history of measurement and attribution and assess its future trends and aspirations in this course. Understand the latest in cross device tracking, conne...

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date
September 10 - 11, 2018
date
In-Person Course
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Don Hinman
09/10/2018
Jun 01
Live Online Course

Journey Mapping

Customer Experience Journey Mapping is a hands-on, 6-week class designed to help practitioners understand how to construct a customer journey map in order to fully understand the customer experience a...

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date
June 1 - July 6, 2018
date
Live Online Course
06/01/2018
Oct 01
Live Online Course

Journey Mapping

Customer Experience Journey Mapping is a hands-on, 6-week class designed to help practitioners understand how to construct a customer journey map in order to fully understand the customer experience a...

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date
October 1 - November 12, 2018
date
Live Online Course
10/01/2018
Jun 25
In-Person Course

Digital CRM & Customer Insights Bootcamp

Over the course of two days, the Digital CRM & Customer Insights Bootcamp will take you through what is typically a four-day advanced training, providing you with the foundations to understand the con...

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date
June 25-26, 2018
date
In-Person Course
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Kathy Linehan Change Strategies
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Jerry Grossman
06/25/2018
Jun 01
Live Online Course

Journey Mapping Certificate

The Journey Mapping Certificate Program is a hands-on, 6-week live online course and assessment, designed to help practitioners understand how to construct a customer journey map in order to fully und...

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date
June 1 - July 6, 2018
date
Live Online Course
06/01/2018
Oct 01
Live Online Course

Journey Mapping Certificate

The Journey Mapping Certificate Program is a hands-on, 6-week live online course and assessment, designed to help practitioners understand how to construct a customer journey map in order to fully und...

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date
October 1 - November 12, 2018
date
Live Online Course
10/01/2018
Oct 07
Event

&THEN 2018

&THEN is the DMA Annual Event reinvented for you. Everything about this new experience is designed to maximize your marketing mojo. Created by Marketers for Marketers, &THEN features bold thought lead...

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date
October 7 - 9, 2018
date
Event
10/07/2018
May 16
Event

Marketing Analytics Conference (MAC)

The Marketing Analytics Conference brings together the most brilliant minds at the front lines of marketing and data science to share strategies for building out, managing and drawing the most value f...

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date
May 16-18, 2018
date
Event
05/16/2018
May 14
In-Person Course

Digital Marketing Institute Certificate

Don’t blink. Because in the nanosecond that your eyes were closed, something changed in the world of digital marketing. To keep up with the changes and propel your career forward, you need to master...

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date
May 14 - 15, 2018
date
In-Person Course
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Neil Feinstein St. John’s University
05/14/2018
Jun 11
In-Person Course

Digital Marketing Institute Certificate

Don’t blink. Because in the nanosecond that your eyes were closed, something changed in the world of digital marketing. To keep up with the changes and propel your career forward, you need to master...

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date
June 11 - 12, 2018
date
In-Person Course
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Neil Feinstein St. John’s University
06/11/2018
Aug 06
In-Person Course

Digital Marketing Institute Certificate

Don’t blink. Because in the nanosecond that your eyes were closed, something changed in the world of digital marketing. To keep up with the changes and propel your career forward, you need to master...

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date
August 6 - 7, 2018
date
In-Person Course
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Neil Feinstein St. John’s University
08/06/2018
Sep 17
In-Person Course

Digital Marketing Institute Certificate

Don’t blink. Because in the nanosecond that your eyes were closed, something changed in the world of digital marketing. To keep up with the changes and propel your career forward, you need to master...

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date
September 17 - 18, 2018
date
In-Person Course
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Neil Feinstein St. John’s University
09/17/2018
Oct 22
In-Person Course

Digital Marketing Institute Certificate

Don’t blink. Because in the nanosecond that your eyes were closed, something changed in the world of digital marketing. To keep up with the changes and propel your career forward, you need to master...

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date
October 22 - 23, 2018
date
In-Person Course
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Neil Feinstein St. John’s University
10/22/2018
Nov 15
In-Person Course

Digital Marketing Institute Certificate

Don’t blink. Because in the nanosecond that your eyes were closed, something changed in the world of digital marketing. To keep up with the changes and propel your career forward, you need to master...

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date
November 15 - 16, 2018
date
In-Person Course
headshot
Neil Feinstein St. John’s University
11/15/2018
Dec 10
In-Person Course

Digital Marketing Institute Certificate

Don’t blink. Because in the nanosecond that your eyes were closed, something changed in the world of digital marketing. To keep up with the changes and propel your career forward, you need to master...

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date
December 10 - 11, 2018
date
In-Person Course
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Neil Feinstein St. John’s University
12/10/2018
May 07
Event

2018 Nonprofit Leadership Summit

The DMA Nonprofit Leadership Summit 2018 will convene Chief Development Officers, Chief Marketing Officers, Senior Marketing Executives, Direct Marketing Executives, and Thought Leaders and decision-m...

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date
May 7-8, 2018
date
Event
05/07/2018
May 15
Event

eec LOCAL NY: Spark, Engage, Meet-Up

Join the eec with co-hosts Sailthru and Mailjet for an interactive networking event. We will provide you with complimentary drinks and appetizers and give you an opportunity to mingle with your peers ...

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date
May 15, 2018
date
Event
05/15/2018
May 23
Event

eec LOCAL SoCal: Spark, Engage, Meet-Up

Join the eec with co-hosts Red Pill Email, Adestra, and Kickbox for an eec Email Marketer’s Meet-up at Seal Beach Yacht Club in Long Beach. Mingle with your Southern California peers with geeky and ...

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date
May 23, 2018
date
Event
05/23/2018
May 09
Webinar

Ditch Rule-Based Segmentation

In the age of abundant data and ubiquitous technology for analytics and campaign management, it is a real shame that many marketers still resort back to archaic rule-based segmentation. Simply, there...

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date
May 9, 2018
date
Webinar
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Stephen Yu Willow Data Strategy LLC
05/09/2018
May 23
Webinar

Machine Learning in Marketing – a Practitioners Perspective

Machine Learning (ML) has created unprecedented economic opportunity for businesses. It has also evoked extreme reactions from the fear of the machines taking over to exuberance associated with the po...

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date
May 23, 2018
date
Webinar
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Amit Despande Epsilon
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Mark Sucrese Epsilon
05/23/2018
May 16
Webinar

Using EDDM® + Digital Ads to Reach Your Best Prospects

The DMA Integrated Marketing Community invites you and your staff to this informative webinar on multichannel marketing using EDDM® (Every Door Direct Mail) + Digital Ads to reach every home in a tar...

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date
May 16, 2018
date
Webinar
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Wendy Urquhart Taradel
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Chris Barr Taradel
05/16/2018

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