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echo-best-integrated-campaign

Anchor X-Ray Casts

Agency: Colenso BBDO    •    Client: Fonterra Brands New Zealand- Anchor    •    Category: ECHO Best Integrated Campaign    •    Award: Gold Award

X-Ray Casts is an direct campaign for kids that promotes Anchor Calci Plus milk. If you break a bone, you can get a special X-Ray cast that shows your own break and gives you free calcium rich Anchor milk for the time it takes to heal.

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