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Avianca Última Hora

Agency: BRM    •    Client: Avianca    •    Category: Best Customer-Centric Campaign    •    Award: Certificate

Avianca, one of the biggest airlines in the continent was facing the greatest crisis in the last 10 years caused by climatic factors, recurrent failures in the lighting system of the tracks, having the principal landing strip out
of service and closures scheduled for maintenance of eight other airports in the country. An unprecedented chaos among travelers including families, executives and celebrities was starting. Our only objective was to save the brand's reputation.

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