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best-use-of-artificial-intelligence

Gifts When You Need (GWYN), AI-Powered Online Gift Concierge

Agency: 1-800-Flowers.com Inc.    •    Client: 1-800-Flowers.com    •    Category: Best Use of Artificial Intelligence    •    Award: Gold Award

1-800-FLOWERS.COM, Inc. is a leading destination for floral and gourmet gifts for all celebratory occasions. The company has always an early adopter of emerging technologies and social trends that help shape consumer behavior. With a culture of innovation, 1-800-FLOWERS.COM, Inc. looked to the world of conversational commerce to further enhance its customer experience with artificial intelligence capabilities.

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