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Little Garden

Agency: Colenso BBDO    •    Client: Foodstuffs New Zealand    •    Category: Best Loyalty or Retention Campaign    •    Award: Certificate

Little Garden is the third promotion in the series of collectibles from New World. It saw the end of plastic, introducing cute little seedling kits giving families the chance to create their very own Little Gardens at home. Each little pot comes with one of 24 herbs and vegetables complete with a soil tablet and seed mat. All you have to do is add water.

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