Every year the public is bombarded with thousands of stories about gun violence. With so many stories, people had become numb, making it difficult for organizations like ICHV to make a significant impact. We needed a way to wake people up and pay attention. Teddy Gun was developed to start conversation and put pressure on Congress, so every execution and placement needed to do the same. We started by launching a film, and through social media and PR, it sparked conversation about gun regulation and led people to TeddyGun.com, where they could tweet directly at their representatives. Teddy Gun postcards were distributed at Teddy Gun exhibitions throughout Chicago, asking people to put pressure on Congress–by visiting our site, or mailing postcards to their representatives directly. A Teddy Gun installation, which compared teddy bear and Teddy Gun regulations visually, appeared in places near senators and representatives in Washington DC.
Teddy bear manufacturers are required to follow incredibly strict safety regulations–unless, of course, the teddy bear is a gun. Introducing Teddy Gun. Created to shine a light on the nonsensical lack of government oversight on the gun industry, Teddy Gun became a tragic, ironic, powerful symbol of the disproportionate lack of regulation that contributes to the senseless deaths of over 30,000 people per year. We used Teddy Gun to ignite a groundswell of outrage and political pressure for common sense gun laws.