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best-use-of-searchdisplay

The Annoying Lump

Agency: Colenso BBDO    •    Client: New Zealand Breast Cancer Foundation    •    Category: Best Use of Search/Display    •    Award: Gold Award

The ten-year survival rate for Breast Cancer is 92%, when it's detected by a mammogram. However, 30% of eligible women over 45 ignore getting one. This makes mammogram awareness one of the biggest tasks for New Zealand Breast Cancer Foundation, with their objectives to dramatically increase the amount of women getting their annual mammogram

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