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DMA: Data and Marketing Association
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best-use-of-displaydrtvvideo

The Call That Comes After

Agency: FCB/SIX    •    Client: Drug Free Kids Canada    •    Category: Best use of Display/DRTV/Video    •    Award: Gold Award

Driving while high on marijuana is becoming more prevalent than drunk driving among young drivers in Canada. Research showed the most effective way to change a teen's behavior in relation to drugs is very simple: by having their parents talk to them about it. So how could Drug-Free Kids Canada enable parents to talk to their teens about the dangers of driving high? Our measurable objective was to enable 7000 conversations between parents and teens.

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