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Agency: BBDO Belgium    •    Client: Vlaamse Parkinson Liga (Flemish Parkinson Association)    •    Category: Not for Profit    •    Award: Silver Award

Parkinson Liga Vlaanderen (Flemish Parkinson Association) supports patients with Parkinson's disease and their families. Parkinson's disease is a degenerative disorder of the central nervous system mainly affecting the motor system. In 2013 the disease was present in 53 million people worldwide. Parkinson's disease affects movement, producing motor symptoms. Four motor symptoms are considered cardinal: tremor, rigidity, slowness of movement, and postural instability.

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