Today, children are playing less. A lot less. Imaginative play has given way to structured, scheduled activities and new technology. In fact, kids spend seven hours a day in front of a screen, but experience less than seven minutes of free play. And it turns out, play is essential for normal development. Some studies indicate a lack of play can result in children being less creative, less independent, less resilient and more emotionally distraught.
The Radio Flyer Travel Agency was designed to spark kids’ imagination, encourage creativity and, of course, take them on their dream adventures. Whether they wanted to go syrup surfing on Flipping Pancake Island or frolic with four-legged friends on Mount Puppy–kids were encouraged to create their own adventures, and our job was to help get them there. Like all travel agencies, Radio Flyer Adventure Travel had travel posters, brochures, passport services, even important travel essentials designed to bring kids’ imagination to life. And of course, we helped arrange all the transportation, inviting kids to invent imaginary product features and test them in-store. The adventure continued: families shared their own travel photos and reviews of all the incredible destinations their imaginations took them to.