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Events Calendar

Sep 09
Live Online Course

Advanced B2B Demand Generation and Lead Conversion

The pressure for B2B marketers is on. Modern B2B buyers have an increasing tendency and capacity to research purchasing decisions online long before they engage with Sales. They are empowered with ... LEARN MORE »

date
September 9 - October 14, 2016, Every Friday
date
Live Online Course
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Laurie Beasley Beasley Direct Marketing
09/09/2016
Nov 03
Live Online Course

Copywriting Essentials

You’ve got your creative; you’ve got great content, now it’s time to make it shine with words. But the words you use and how you use them are of vital importance. This live online course will... LEARN MORE »

date
November 3 – December 8, 2015, Every Tuesday
date
Live Online Course
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Clare Harrison Full Circle Consulting, Inc.
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Christine Fleming McIsaac Smart Solutions Group, Inc.
11/03/2015
Feb 09
Live Online Course

Copywriting Essentials

You’ve got your creative; you’ve got great content, now it’s time to make it shine with words. But the words you use and how you use them are of vital importance. This live online course will... LEARN MORE »

date
February 9 – March 15, 2016, Every Tuesday
date
Live Online Course
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Clare Harrison Full Circle Consulting, Inc.
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Christine Fleming McIsaac Smart Solutions Group, Inc.
02/09/2016
Apr 26
Live Online Course

Copywriting Essentials

You’ve got your creative; you’ve got great content, now it’s time to make it shine with words. But the words you use and how you use them are of vital importance. This live online course will... LEARN MORE »

date
April 26 – May 31, 2016, Every Tuesday
date
Live Online Course
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Clare Harrison Full Circle Consulting, Inc.
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Christine Fleming McIsaac Smart Solutions Group, Inc.
04/26/2016
Sep 13
Live Online Course

Copywriting Essentials

You’ve got your creative; you’ve got great content, now it’s time to make it shine with words. But the words you use and how you use them are of vital importance. This live online course will... LEARN MORE »

date
September 13 - October 25, 2016, Every Tuesday
date
Live Online Course
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Clare Harrison Full Circle Consulting, Inc.
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Christine Fleming McIsaac Smart Solutions Group, Inc.
09/13/2016
Nov 01
Live Online Course

Copywriting Essentials

You’ve got your creative; you’ve got great content, now it’s time to make it shine with words. But the words you use and how you use them are of vital importance. This live online course will... LEARN MORE »

date
November 1 - December 6, 2016, Every Tuesday
date
Live Online Course
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Clare Harrison Full Circle Consulting, Inc.
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Christine Fleming McIsaac Smart Solutions Group, Inc.
11/01/2016
Nov 30
In-Person Course

Comprehensive CRM and Database Marketing

As a marketer there is nothing more important than the customer and their interaction with your product or service. Database marketing is at the core of all customer relationship management (CRM) e... LEARN MORE »

date
November 30 – December 1st, 2015
date
In-Person Course
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Devyani Sadh Data Square
11/30/2015
Jun 16
In-Person Course

Comprehensive CRM and Database Marketing

As a marketer there is nothing more important than the customer and their interaction with your product or service. Database marketing is at the core of all customer relationship management (CRM) e... LEARN MORE »

date
June 16-17, 2016
date
In-Person Course
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Devyani Sadh Data Square
06/16/2016
Dec 01
In-Person Course

Comprehensive CRM and Database Marketing

As a marketer there is nothing more important than the customer and their interaction with your product or service. Database marketing is at the core of all customer relationship management (CRM) e... LEARN MORE »

date
December 1 - 2, 2016
date
In-Person Course
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Devyani Sadh Data Square
12/01/2016
Dec 16
In-Person Course

Hands-on Predictive Analytics for Marketers

Predictive Modeling is both an art and a science that requires considerable training, investment, and resources. As a result, marketers with limited budget are often not able to fully leverage the ... LEARN MORE »

date
December 16, 2015
date
In-Person Course
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Devyani Sadh Data Square
12/16/2015
Dec 12
In-Person Course

Hands-on Predictive Analytics for Marketers

Predictive Modeling is both an art and a science that requires considerable training, investment, and resources. As a result, marketers with limited budget are often not able to fully leverage the ... LEARN MORE »

date
December 12, 2016
date
In-Person Course
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Devyani Sadh Data Square
12/12/2016
Dec 17
In-Person Course

Campaign Analytics and Testing

In today’s multichannel world, proper testing and assessment of content, creative, messages and channels are more important than ever before. It is all about relevance -- sending the right market... LEARN MORE »

date
December 17-18, 2015
date
In-Person Course
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Rhonda Knehans Drake Drake Direct
12/17/2015
Jun 21
In-Person Course

Campaign Analytics and Testing

In today’s multichannel world, proper testing and assessment of content, creative, messages and channels are more important than ever before. It is all about relevance -- sending the right market... LEARN MORE »

date
June 21-22, 2016
date
In-Person Course
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Rhonda Knehans Drake Drake Direct
06/21/2016
Dec 15
In-Person Course

Campaign Analytics and Testing

In today’s multichannel world, proper testing and assessment of content, creative, messages and channels are more important than ever before. It is all about relevance -- sending the right market... LEARN MORE »

date
December 15-16, 2016
date
In-Person Course
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Rhonda Knehans Drake Drake Direct
12/15/2016
Sep 08
Live Online Course

Integrated Marketing and Communications

The purpose of this course is to provide participants with the practical tools and skills necessary for advancing their products or business in the dynamic and ever-changing landscape of today’s ... LEARN MORE »

date
September 8 - October 13, 2016, Every Thursday
date
Live Online Course
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Linda J. Luca Gabelli School of Business, Fordham University
09/08/2016
Sep 28
In-Person Course

Direct Marketing Institute with DCMP

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institu... LEARN MORE »

date
September 28-30, 2015
date
In-Person Course
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Beth Smith Smith Browning Direct
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Ashleigh Sawdon The APG Group
09/28/2015
Oct 26
In-Person Course

Direct Marketing Institute with DCMP

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institu... LEARN MORE »

date
October 26-28, 2015
date
In-Person Course
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Beth Smith Smith Browning Direct
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Ashleigh Sawdon The APG Group
10/26/2015
Dec 07
In-Person Course

Direct Marketing Institute with DCMP

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institu... LEARN MORE »

date
December 7-9, 2015
date
In-Person Course
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Beth Smith Smith Browning Direct
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Ashleigh Sawdon The APG Group
12/07/2015
Feb 09
In-Person Course

Direct Marketing Institute with DCMP

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institu... LEARN MORE »

date
February 9-11, 2016
date
In-Person Course
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Beth Smith Smith Browning Direct
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Ashleigh Sawdon The APG Group
02/09/2016
Mar 21
In-Person Course

Direct Marketing Institute with DCMP

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institu... LEARN MORE »

date
March 21-23, 2016
date
In-Person Course
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Beth Smith Smith Browning Direct
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Ashleigh Sawdon The APG Group
03/21/2016
Apr 11
In-Person Course

Direct Marketing Institute with DCMP

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institu... LEARN MORE »

date
April 11-13, 2016
date
In-Person Course
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Beth Smith Smith Browning Direct
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Ashleigh Sawdon The APG Group
04/11/2016
May 09
In-Person Course

Direct Marketing Institute with DCMP

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institu... LEARN MORE »

date
May 9 - 11, 2016
date
In-Person Course
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Beth Smith Smith Browning Direct
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Ashleigh Sawdon The APG Group
05/09/2016
Jun 13
In-Person Course

Direct Marketing Institute with DCMP

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institu... LEARN MORE »

date
June 13 - 15, 2016
date
In-Person Course
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Beth Smith Smith Browning Direct
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Ashleigh Sawdon The APG Group
06/13/2016
Aug 01
In-Person Course

Direct Marketing Institute with DCMP

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institu... LEARN MORE »

date
August 1 - 3, 2016
date
In-Person Course
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Beth Smith Smith Browning Direct
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Ashleigh Sawdon The APG Group
08/01/2016
Sep 19
In-Person Course

Direct Marketing Institute with DCMP

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institu... LEARN MORE »

date
September 19 - 21, 2016
date
In-Person Course
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Beth Smith Smith Browning Direct
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Ashleigh Sawdon The APG Group
09/19/2016
Nov 07
In-Person Course

Direct Marketing Institute with DCMP

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institu... LEARN MORE »

date
November 7 - 9, 2016
date
In-Person Course
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Beth Smith Smith Browning Direct
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Ashleigh Sawdon The APG Group
11/07/2016
Dec 05
In-Person Course

Direct Marketing Institute with DCMP

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institu... LEARN MORE »

date
December 5 - 7, 2016
date
In-Person Course
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Beth Smith Smith Browning Direct
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Ashleigh Sawdon The APG Group
12/05/2016
Sep 28
In-Person Course

Direct Marketing Institute

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institu... LEARN MORE »

date
September 28-30, 2015
date
In-Person Course
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Beth Smith Smith Browning Direct
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Ashleigh Sawdon The APG Group
09/28/2015
Oct 26
In-Person Course

Direct Marketing Institute

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institu... LEARN MORE »

date
October 26-28, 2015
date
In-Person Course
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Beth Smith Smith Browning Direct
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Ashleigh Sawdon The APG Group
10/26/2015
Dec 07
In-Person Course

Direct Marketing Institute

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institu... LEARN MORE »

date
December 7-9, 2015
date
In-Person Course
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Beth Smith Smith Browning Direct
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Ashleigh Sawdon The APG Group
12/07/2015
Feb 09
In-Person Course

Direct Marketing Institute

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institu... LEARN MORE »

date
February 9-11, 2016
date
In-Person Course
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Beth Smith Smith Browning Direct
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Ashleigh Sawdon The APG Group
02/09/2016
Mar 21
In-Person Course

Direct Marketing Institute

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institu... LEARN MORE »

date
March 21-23, 2016
date
In-Person Course
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Beth Smith Smith Browning Direct
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Ashleigh Sawdon The APG Group
03/21/2016
Apr 11
In-Person Course

Direct Marketing Institute

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institu... LEARN MORE »

date
April 11-13, 2016
date
In-Person Course
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Beth Smith Smith Browning Direct
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Ashleigh Sawdon The APG Group
04/11/2016
May 09
In-Person Course

Direct Marketing Institute

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institu... LEARN MORE »

date
May 9 - 11, 2016
date
In-Person Course
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Beth Smith Smith Browning Direct
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Ashleigh Sawdon The APG Group
05/09/2016
Jun 13
In-Person Course

Direct Marketing Institute

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institu... LEARN MORE »

date
June 13 - 15, 2016
date
In-Person Course
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Beth Smith Smith Browning Direct
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Ashleigh Sawdon The APG Group
06/13/2016
Aug 01
In-Person Course

Direct Marketing Institute

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institu... LEARN MORE »

date
August 1 - 3, 2016
date
In-Person Course
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Beth Smith Smith Browning Direct
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Ashleigh Sawdon The APG Group
08/01/2016
Sep 19
In-Person Course

Direct Marketing Institute

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institu... LEARN MORE »

date
September 19 - 21, 2016
date
In-Person Course
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Beth Smith Smith Browning Direct
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Ashleigh Sawdon The APG Group
09/19/2016
Nov 07
In-Person Course

Direct Marketing Institute

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institu... LEARN MORE »

date
November 7 - 9, 2016
date
In-Person Course
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Beth Smith Smith Browning Direct
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Ashleigh Sawdon The APG Group
11/07/2016
Dec 05
In-Person Course

Direct Marketing Institute

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institu... LEARN MORE »

date
December 5 - 7, 2016
date
In-Person Course
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Beth Smith Smith Browning Direct
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Ashleigh Sawdon The APG Group
12/05/2016
Dec 03
In-Person Course

Digital Marketing Institute

Don’t blink. Because in the nanosecond that your eyes were closed, something changed in the world of digital marketing. To keep up with the changes and propel your career forward, you need to mas... LEARN MORE »

date
December 3 – 4, 2015
date
In-Person Course
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Neil Feinstein Zezo Digital
12/03/2015
Apr 18
In-Person Course

Digital Marketing Institute

Don’t blink. Because in the nanosecond that your eyes were closed, something changed in the world of digital marketing. To keep up with the changes and propel your career forward, you need to mas... LEARN MORE »

date
April 18 – 19, 2016
date
In-Person Course
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Neil Feinstein Zezo Digital
04/18/2016
Jun 02
In-Person Course

Digital Marketing Institute

Don’t blink. Because in the nanosecond that your eyes were closed, something changed in the world of digital marketing. To keep up with the changes and propel your career forward, you need to mas... LEARN MORE »

date
June 2 – 3, 2016
date
In-Person Course
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Neil Feinstein Zezo Digital
06/02/2016
Sep 15
In-Person Course

Digital Marketing Institute

Don’t blink. Because in the nanosecond that your eyes were closed, something changed in the world of digital marketing. To keep up with the changes and propel your career forward, you need to mas... LEARN MORE »

date
September 15 - 16, 2016
date
In-Person Course
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Neil Feinstein Zezo Digital
09/15/2016
Dec 08
In-Person Course

Digital Marketing Institute

Don’t blink. Because in the nanosecond that your eyes were closed, something changed in the world of digital marketing. To keep up with the changes and propel your career forward, you need to mas... LEARN MORE »

date
December 8 - 9, 2016
date
In-Person Course
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Neil Feinstein Zezo Digital
12/08/2016
May 11
In-Person Course

Marketing Data Governance Certification

Marketers should always follow best practices when it comes to data and information security, including physical security, virtual security, monitoring, and have in place business rules that insure... LEARN MORE »

date
May 11 - 12, 2016
date
In-Person Course
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Peg Kuman Relevate
05/11/2016
Dec 03
In-Person Course

Psychology-Based Marketing

To get big results in any market climate, you must understand consumer psychology and what really drives choices and loyalty, consciously and unconsciously. Marketing without psychological relevanc... LEARN MORE »

date
December 3-4, 2015
date
In-Person Course
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Jeanette McMurtry e4marketing Company
12/03/2015
Jun 09
In-Person Course

Psychology-Based Marketing

To get big results in any market climate, you must understand consumer psychology and what really drives choices and loyalty, consciously and unconsciously. Marketing without psychological relevanc... LEARN MORE »

date
June 9 - 10, 2016
date
In-Person Course
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Jeanette McMurtry e4marketing Company
06/09/2016
Nov 09
In-Person Course

Psychology-Based Marketing

To get big results in any market climate, you must understand consumer psychology and what really drives choices and loyalty, consciously and unconsciously. Marketing without psychological relevanc... LEARN MORE »

date
November 9 - 10, 2016
date
In-Person Course
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Jeanette McMurtry e4marketing Company
11/09/2016
Mar 22
Live Online Course

Psychology-Based Marketing Online

To get big results in any market climate, you must understand consumer psychology and what really drives choices and loyalty, consciously and unconsciously. Marketing without psychological relevanc... LEARN MORE »

date
March 22- April 26, 2016
date
Live Online Course
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Jeanette McMurtry e4marketing Company
03/22/2016
Oct 08
Live Online Course

Psychology-Based Marketing Online

To get big results in any market climate, you must understand consumer psychology and what really drives choices and loyalty, consciously and unconsciously. Marketing without psychological relevanc... LEARN MORE »

date
October 8 – November 12, 2015, Every Thursday
date
Live Online Course
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Jeanette McMurtry e4marketing Company
10/08/2015
Oct 27
In-Person Course

Customer Insights Phase II: Leveraging Customer Insights to Create Growth

This advanced customer insights course work goes deeper into customer experience and moves from a campaign level to a strategic level beginning to address “real” business cases. The skills in C... LEARN MORE »

date
October 27 - 28, 2016
date
In-Person Course
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Matt Bailey SiteLogic
10/27/2016
Sep 26
In-Person Course

Audience Management Phase I: Overview of Data-Driven Audience Management

The process of audience management encompasses building unique audience profiles by identifying and assembling data about customers/prospects in order to know who they are, what they like, how they... LEARN MORE »

date
September 26 — 27, 2016
date
In-Person Course
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Kathy Linehan Change Strategies
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Scott Fenwick Fenwick Consulting & Training
09/26/2016
Dec 15
Webinar

Personalize or Die – The Art and Science of Relevance in Conversion

Customer experience today is almost universally poor – marketers target consumers by the million, blasting them with irrelevant emails, stalking them around the web with annoying ads, and when th... LEARN MORE »

date
12/15/2015
date
Webinar
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Charles Nicholls Hybris Software & CEC SAP
12/15/2015
Dec 01
Webinar

Email Design for Non-Designers

Think you’re not a designer? Think again! Design doesn’t require innate talent or a fancy degree—in fact, there’s a method to the design madness. This webinar will break down the design pro... LEARN MORE »

date
December 1, 2015
date
Webinar
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Justine Jordan Litmus
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Loren McDonald Silverpop, an IBM Company
12/01/2015
Dec 17
Webinar

Data Demystified: How to use 1st, 2nd, and 3rd party data to achieve a 360 degree customer view

Many marketers didn’t choose their career because they have doctorates in data science. But today’s marketer is expected to master the intricacies of data to generate and demonstrate digital en... LEARN MORE »

date
December 17, 2015
date
Webinar
date
Donald P. Hinman, Ph.D dhConsulting
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Terry Nugent Medical Marketing Service, Inc.
date
Amy Benicewicz ListBargains.com
12/17/2015
Jan 13
Webinar

Insights from the 2015 Analytic Challenge Winners

Powered by DMA’s Analytics Community and global marketing company Epsilon, the 2015 Analytic Challenge asked participants to develop a model for a direct response marketing company that predicts ... LEARN MORE »

date
January 13, 2016
date
Webinar
date
John Young Analytic Consulting Group, Epsilon
date
Karan Sarao University of Connecticut
date
Aaron Davis DataLab USA
date
Scott Ross MSC - A Valid Company
01/13/2016
Dec 09
Webinar

Align Your Team’s Marketing with the Customer Journey

In this presentation, we will discuss how marketing teams can use the newest methodologies of today to best enable their marketing departments to be in sync with the customer journey. This journey... LEARN MORE »

date
December 09, 2015
date
Webinar
date
Jonathan Moran SAS
12/09/2015
Nov 19
Webinar

Combining Different Channels to Reach Your Customers

Billions of dollars are spent on auto insurance every year in the US. The industry has many competing providers, large and small, national and local. All of them want to reach car drivers with bran... LEARN MORE »

date
November 19, 2015
date
Webinar
date
Norman Quesnel Amica Mutual Insurance
11/19/2015
Nov 17
Webinar

Holiday Deliverability Workshop – Getting to the Inbox

Santa’s elves are busy ramping for the big day – and so are you. Sending volumes are up, frequency is up, and you want to engage with all of your subscribers. But how to you ensure you stay of... LEARN MORE »

date
November 17,2015
date
Webinar
date
Karen Balle BlueHornet
date
Tom Sather, Sr. Return Path
11/17/2015
Jan 21
Webinar

The 7 Deadly Sins of Those Who Review Creative

There have been excellent sessions about storytelling and messaging in recent DMA conferences, but in this session, you’ll learn “the rest of the story.” We’ll explore not just the best pra... LEARN MORE »

date
January 21, 2016
date
Webinar
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Steve Maggio DaVinci Direct
date
Jenny Allen CCAH
01/21/2016
Dec 16
Webinar

Myths and Dark Legends: How Today’s Conventional ‘Truths’ about Fundraising Are Holding Us Back from Succeeding

Over the years, we’ve all learned a lot of basic ‘truths’ about fundraising. The only problem is – a lot of them simply aren’t true anymore. And if you’re one of those fundraisers embra... LEARN MORE »

date
December 16, 2015
date
Webinar
date
Tom Gaffny Tom Gaffny Consulting
12/16/2015
Nov 18
Webinar

Creative Confessionals: The Art—and Necessity!—of Brainstorming

DMANF LogoIf your supporter engagement program is chugging along within the safe c... LEARN MORE »

date
November 18, 2015
date
Webinar
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Will Valverde
11/18/2015
Nov 11
Webinar

Analytics and the Internet of Things

The Internet of Things (IOT) has arrived and is growing rapidly in scope and influence. From industrial equipment, to personal tracking devices, to smart grid infrastructure, the number of connecte... LEARN MORE »

date
November 11, 2015
date
Webinar
date
Bill Franks Teradata
11/11/2015
Nov 04
Webinar

4 Steps to Creating a Content Marketing Plan

Tips for Standing Out in the Digital Crowd

Content marketing is on the rise, and companies that invest in content creation generate 67% more leads than their competitors. But planning and ge... LEARN MORE »

date
November 4, 2015
date
Webinar
11/04/2015
Oct 22
Webinar

Email Address Quality – What Does It Mean To Be Clean?

Bounces, typos, bogus addresses, role accounts, disposable domains, spamtraps…the potential problems within your email address list goes on and on. To be a successful email marketer, you need to ... LEARN MORE »

date
October 22, 2015
date
Webinar
10/22/2015
Oct 21
Webinar

Easy Wins in Donor Retention

Through research on donors to 250 nonprofits Roger Craver singles out the exact way you can deepen donor commitment and increase retention. In this session you will learn the seven key “drivers... LEARN MORE »

date
October 21, 2015
date
Webinar
10/21/2015
Oct 28
Webinar

5 Keys to Connecting with Real People

All marketing starts with knowing who you’re talking to. Before you can truly engage someone online, you’ll need to know if you’ve talked to them before (and if so, about what), and if they'r... LEARN MORE »

date
October 28, 2015
date
Webinar
10/28/2015
Oct 04
Webinar

Understanding Location Contextual Intelligence and How It Can Significantly Improve Your Marketing ROI

Pitney Bowes is the market leader in location contextual intelligence. Location contextual intelligence is the ability to aggregate location specific data (with permission from the user) from digit... LEARN MORE »

date
October 14, 2015
date
Webinar
10/04/2015
Oct 13
Webinar

Email Best Practices: Make An Impact In The Inbox

Tips for Standing Out in the Digital Crowd

There’s no doubt about it: getting noticed in the inbox these days is more challenging than a digital version of Where’s Waldo. It also comes a... LEARN MORE »

date
October 13, 2015
date
Webinar
10/13/2015
Mar 30
Event

Email Evolution Conference 2016

Plan now to join us in New Orleans to hear advanced techniques and strategies to improve your email and digital initiatives as well as how to boost response and increase revenue!

... LEARN MORE »
date
March 30 – April 1, 2016
date
Event
03/30/2016
Feb 18
Event

Washington Nonprofit 2016

Make your plans now to join us and hundreds of fundraising and marketing professionals at the Washington Nonprofit Conference, a two-day event where you will exchange innovative marketing and fundr... LEARN MORE »

date
February 18-19, 2016
date
Event
02/18/2016
Oct 16
Event

&THEN

&THEN is the DMA Annual Event reinvented for you. Everything about this new experience is designed to maximize your marketing mojo. Created by Marketers for Marketers, &THEN features bold thought l... LEARN MORE »

date
October 16-18, 2016
date
Event
10/16/2016
Jan 14
Webinar

Can B2C Companies Predict What Every Single Customer Will Buy and When? The Realities vs. Myths of Predictive Customer Analytics

Marketing’s most important job is to get people to buy your products or services. So what if you could wave a wand and suddenly know which of your customers were ready to buy and what they would ... LEARN MORE »

date
January 14, 2016
date
Webinar
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Peter Moloney Loyalty Builders, Inc.
01/14/2016
Jan 25
Webinar

2016 Outlook: What to Expect in Direct & Digital Marketing

Let’s kick off the New Year by making sense of the major forces that have shaped the marketing industry in 2015 as well as forecasting their effects in 2016 and beyond. Join us for the razor-shar... LEARN MORE »

date
January 25, 2016
date
Webinar
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Bruce Beigel Winterberry Group
01/25/2016
Feb 10
Webinar

Reaping Financial Rewards With Big Data…Finally!

The buzz around Big Data continues –an incredible amount of data is being generated every day, limitless cloud based systems are readily available and being used, Big Data technology companies a... LEARN MORE »

date
February 10, 2016
date
Webinar
date
Niren Sirohi iKnowtion
02/10/2016
Mar 09
Webinar

Art of Targeting & Personalization

Proper personalization is possible only when data management, analytics, content management, and content delivery techniques work together seamlessly. Too often, marketers rely on software solution... LEARN MORE »

date
March 9, 2016
date
Webinar
date
Stephen H. Yu eClerx
03/09/2016
Apr 13
Webinar

Powerful Cloud-Based Analytics for Increased ROI and Business Results

Join Bill Meade, Director of Data Science at Neal Analytics, for a test-drive of Azure Machine Learning—part of the Cortana Analytics Suite. Learn how to find your way around this object oriented... LEARN MORE »

date
April 13, 2016
date
Webinar
date
Bill Meade Neal Analytics
04/13/2016
Jan 07
Webinar

How to Gain Greater Control Over Your Customer Data for Email Marketing

How well is your company leveraging and managing customer data for marketing? If your organization is like most, you are likely encountering a few bumps in the road. In fact, new research from a st... LEARN MORE »

date
January 7, 2016
date
Webinar
01/07/2016
Dec 17
Webinar

FTC v. Wyndham Settlement

You are invited to attend a members-only briefing on the terms of last week’s settlement between the FTC and Wyndham Hotels and the impact of the settlement on data security practices. This brie... LEARN MORE »

date
December 17, 2015
date
Webinar
date
Stew Ingis Venable
date
Christopher Oswald DMA
12/17/2015
Jan 12
Webinar

Inside Tips on How to Win an eec Email Marketing Award

Have you ever thought about trying to win an award that would recognize your amazing efforts as an email marketer or industry thought leader? The eec is excited to announce that nominations opened ... LEARN MORE »

date
January 12, 2015
date
Webinar
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Loren McDonald Silverpop, an IBM Company
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Shanon Strahl Email Marketing Consulting
01/12/2016
Mar 16
Event

The Dynamic State of Data

As a DMA member and leader in data driven-marketing, you are invited to join a select group of industry peers at DMA's 2016 The Dynamic State of Data policy event. Scheduled for Wednesday, Februar... LEARN MORE »

date
March 16, 2016
date
Event
03/16/2016
Jan 27
Webinar

An Overview of Global Email Marketing Compliance

More than ever it is crucial that data-driven organizations address the risks and legal responsibilities in relation to their digital marketing practices. The legislative landscape is ever growing,... LEARN MORE »

date
January 27, 2016
date
Webinar
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Udeme Ukutt Mailjet SAS
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Nancy Harris Salesfusion
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James Koons Dotmailer
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Alex Krylov Experian
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Chris Kolbenschlag Bronto
01/27/2016
Feb 17
Webinar

8 Requirements for Powerful BtoB and BtoC Communities: Important Community Research Insights and Innovations at Gilt

Communities are one of the most powerful and highest ROI initiatives for marketers. 92% of BtoB and BtoC buyers read online reviews to inform buying decisions.
DMA Marketing Hall of Famer Ern... LEARN MORE »

date
February 17, 2016
date
Webinar
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Ernan Roman ERDM
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Bill Kinneman Gilt
02/17/2016
Mar 10
Webinar

Closing the Door to Legal Minefields in Cyber Marketing

Online marketing evolves as quickly as the Internet itself; and, just as quickly, the law of intellectual property changes to keep up. Alongside each new opportunity that cyberspace offers to marke... LEARN MORE »

date
March 10, 2016
date
Webinar
date
Stacy O. Stitham Brann & Isaacson
03/10/2016
Mar 30
Webinar

Markets, Missions, Money and Measurement: Generating Organizational Intelligence for Stronger Fundraising Results

The Markets, Missions, Money and Measurement webinar is designed to help you unpack change in your operating environment, donors and strategies and to provide concrete and practical tools to build ... LEARN MORE »

date
March 30, 2016
date
Webinar
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Brian Crimmins Changing Our World, Inc.
03/30/2016
Jul 13
Live Online Course

Emerging Trends

Stay on top of the ever-changing marketing landscape. Know if it’s a fad or phase or if it’s the real deal! Understand today’s prevailing trends, emerging technologies and marketing innovatio... LEARN MORE »

date
July 13 - August 17, 2016
date
Live Online Course
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Joel Weingarten
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Michelle Said MediaMath, New Marketing Institute
07/13/2016
Feb 11
Webinar

Analytics for Improving Customer Experience: Deploying Natural Language Processing and Social Media Analytics

Today, undoubtedly social media channels represent the biggest source of customer experience information. Twitter, Facebook, Blogs, Forums and product reviews forms provide a wealth of both positiv... LEARN MORE »

date
February 11, 2015
date
Webinar
date
Nick Kadochnikov IBM
02/11/2015
Mar 18
Webinar

Machine Learning and Automated Modeling

Can machines think? Can machines do what we, as thinking entities, can do? Not quite. But they can make decisions – and that can be very helpful!

Machine learning, very simply, uses speci... LEARN MORE »

date
March 18, 2015
date
Webinar
date
Peter Zajonc Epsilon
date
Martin Rose Acxiom
03/18/2015
Apr 08
Webinar

Big Data, Small Data, Clean Data, Messy Data: The Importance of Analytics & Data Refinement

In this age of Big Data, are you getting the most out of collected data? Unfortunately, too many analysts are bound by limitations of database design and related toolsets; and in turn, decision mak... LEARN MORE »

date
April 8, 2015
date
Webinar
date
Stephen Yu Willow Data Strategy
04/08/2015
May 13
Webinar

2015 DMA Analytics Journal Release with Authors Presenting

Authors will present their articles and discuss background and research challenges. They will also take your questions and suggestions for future research.

... LEARN MORE »
date
May 13, 2015
date
Webinar
05/13/2015
Jun 10
Webinar

Big Data Enabled Analytics for Actionable Customer Insight

Big Data is like the population in some emerging countries. There is a lot of it (volume). It’s incredibly diverse (variety). And it’s growing at an extremely rapid rate (velocity). This has cr... LEARN MORE »

date
June 10, 2015
date
Webinar
06/10/2015
Jun 24
Webinar

Deliver Analytically-Driven Personalization Using Both Online & Offline Data

Real-time digital personalization is growing up, and the rise of marketing solutions that enable marketers to finely personalize web content for visitors based on array of data attributes is maturi... LEARN MORE »

date
June 24, 2015
date
Webinar
date
Suneel Grover SAS
06/24/2015
Jul 08
Webinar

200 Years of Evolution of Statistical Methods for Marketing

Join us to discuss the fascinating process of double paradigm shift: revolution in data science and technology combined with revolution in marketing analytics.
The old paradigm of data analys... LEARN MORE »

date
July 8, 2015
date
Webinar
date
Yuri Balasanov University of Chicago Graham School
07/08/2015
Aug 12
Webinar

Text Analytics: Descriptive and Predictive

Text analytics has grown up. Text can be used in predictive models, revealing insights that you could not get from structured data alone. We will show you two real-world examples. Setting the stage... LEARN MORE »

date
August 12, 2015
date
Webinar
date
Steven Struhl Converge Analytic
08/12/2015
Sep 16
Webinar

Learn How MassMutual and Others Are Transforming Their Omnichannel Customer Experience with Human Data

New research indicates that notwithstanding privacy concerns, buyers are willing to provide very detailed business or personal information to enable brands to deliver highly personalized experience... LEARN MORE »

date
September 16, 2015
date
Webinar
date
Ernan Roman ERDM and author of Voice of the Customer Marketing
date
Grant Ritter MassMutual
09/16/2015
Feb 10
Webinar

Love Your Players? – Churn Prevention in the Gaming Industry

Building a consistent customer relationship in order to optimize marketing efforts is one way to have a continuous growth for many companies. Using a real-world case study in the gaming industry, t... LEARN MORE »

date
February 10, 2015
date
Webinar
date
Eunju Suh, PhD Florida International University
date
Matt Alhaery IBM
02/10/2015
Feb 12
Webinar

Oh Canada: CASL and Electronic Data Regulation Challenges for Canada + New Rules for 2015

Canada’s Anti-Spam Law (CASL), one of the strictest anti-spam legislation in the world, went into effect last July. Since then, many U.S. marketers have been struggling with their email campaigns... LEARN MORE »

date
February 12, 2015
date
Webinar
date
Amy Bernicewicz List Bargains
date
Dave McSweeney Diamond Marketing Solutions
date
Matthew Vernhout eec Advocacy Committee
02/12/2015
Apr 09
Webinar

Connecting Data Across Channels for Targeting, Personalization, and Measurement

Are you in sync with your customers – what they want, when they want it, how they want it, and where they want it? As more and more companies adopt a customer-centric marketing approach and begi... LEARN MORE »

date
April 9, 2015
date
Webinar
date
Kaitie Coghlan LiveRamp
date
Donna Hamilton Alliant
04/09/2015
Sep 10
Webinar

TADA: Unscrambling Data

This panel of seasoned data experts will share their perspectives on what constitutes best practice in data sourcing and usage. We will discuss the challenges and solutions to understanding the cus... LEARN MORE »

date
September 10, 2015
date
Webinar
date
Ed Falconer OgilvyOne
date
Mark Donatelli Ogilvy & Mather Worldwide
date
Amy Benicewicz ListBargains.com
09/10/2015
Mar 19
Webinar

Integrated Marketing, What is It?

Some marketers think integrated marketing just means creating a similar look to all your marketing pieces. In fact, true integrated marketing is actually creating an idea or theme that can work wel... LEARN MORE »

date
March 19, 2015
date
Webinar
date
Grant Ritter MassMutual
date
Pam Larrick Javelin Marketing Group
03/19/2015
Apr 22
Webinar

Mobile and the Phone Channel as Part of Integrated Marketing: New Research on Insurance

There is no denying the impact of the smartphone on the marketing of insurance companies to consumers. In the coming years, shifts in media consumption and consumer purchase behavior will create pr... LEARN MORE »

date
April 22, 2015
date
Webinar
date
Chen Zhao Marchex
date
Mike Boland BIA Kelsey
04/22/2015
Jul 16
Webinar

Omnichannel Strategies in the Financial Sector

Surely the ultimate goal for all of us is for our marketing to be seamless, consistent, and available wherever our customers are. Creating a level of integration that makes omnichannel marketing po... LEARN MORE »

date
July 16, 2015
date
Webinar
date
Margot Vaughan MasterCard Advisors
07/16/2015
Sep 17
Webinar

Strategic Planning for Omnichannel Success

To create a compelling end-to-end customer experience, you need to understand the ideal journey and each step along the way. In this session, you’ll learn how to put a process in place to help ev... LEARN MORE »

date
September 17, 2015
date
Webinar
date
Ed Tracy RAPP
date
Alan Lin RAPP
09/17/2015
Feb 29
Event

eec Meet-Up in Newton, MA

We would like to invite you to a local Boston meetup for email digital marketers on Monday, February 29, 2016 from 5:30-8:00 pm ET brought to you by the Email Experience Council. The objective of t... LEARN MORE »

date
February 29, 2016
date
Event
02/29/2016
Feb 17
Webinar

Making Better Data Investments in 2016

The GDMA and Winterberry Group will discuss highlights of the Global Review of Data-Driven Marketing and Advertising 2015 report, which surveyed 3,000 marketers from around the world on how they ar... LEARN MORE »

date
February 17, 2016
date
Webinar
02/17/2016
Apr 15
In-Person Course

DMA/NMI Masterclass: Digital, Programmatic & Omnichannel Marketing

DMA is partnering with New Marketing Institute (NMI) to offer a special training in digital, programmatic and omnichannel marketing. Boost your digital marketing skills by attending our 1 day in-d... LEARN MORE »

date
April 15, 2016
date
In-Person Course
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Michelle Said MediaMath, New Marketing Institute
04/15/2016
Mar 02
Webinar

Real Time at the Right Time: Driving Real-Time Connections with Offline and Online Data

In today’s world of bigger and faster data, marketers believe that a real-time and instantaneous interaction with consumers is the answer to all marketing situations. This purely real time mode o... LEARN MORE »

date
March 2, 2016
date
Webinar
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Anders Ekman, DataMentors
03/02/2016
Feb 23
Event

Atlanta Regional Roundtable

Join us for a ½ day of learning and networking and discover how companies like the PGA Tour Superstore, Merial, and rDialogue are recreating the customer-experience to increase ROI and achieve bus... LEARN MORE »

date
February 23, 2016
date
Event
02/23/2016
Feb 18
Webinar

Reality Check: How Integrated is Your Marketing, Really?

Have you achieved integrated marketing nirvana? If you're like most companies, this is still an ongoing challenge. Silos, legacy databases, less-than-par software packages, and dwindling budgets ha... LEARN MORE »

date
February 18, 2016
date
Webinar
date
April Clark CAS
date
Norman Quesnel AMICA
date
Edward Ramsey Valassis
date
Grant Ritter MassMutual
date
Terry Nugent Medical Marketing Service
02/18/2016
Sep 14
Event

Minneapolis Regional Roundtable

Join us for a ½ day of learning and networking in Minneapolis, Minnesota! This complimentary event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on... LEARN MORE »

date
September 14, 2016
date
Event
09/14/2016
Nov 17
Event

Dallas Regional Roundtable

Join us for a ½ day of learning and networking in Dallas, Texas! This complimentary event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on the chal... LEARN MORE »

date
November 17, 2016
date
Event
11/17/2016
Jun 01
Event

Seattle Regional Roundtable

Join us for a ½ day of learning and networking in Seattle, Washington! This complimentary event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on th... LEARN MORE »

date
June 1, 2016
date
Event
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Amy Michaels T-Mobile
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Matt Heinz Heinz Marketing
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Frannie Danzinger 6sense
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Patrick Giusti Oracle Marketing Cloud
06/01/2016
Jun 14
Event

Chicago Regional Roundtable

Join us for a ½ day of learning and networking in Chicago, Illinois! This complimentary event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on the ... LEARN MORE »

date
June 14, 2016
date
Event
headshot
Sue Rosen AT&T Wireless
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Brian Pokorny MillerCoors
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Phil Rubin rDialogue
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Jodi Rausch rDialogue
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Laurel Rossi Havas Worldwide StratFarm
06/14/2016
May 17
Event

Memphis Regional Roundtable

Join us for a ½ day of learning and networking in Memphis, Tennessee! This complimentary event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on the... LEARN MORE »

date
May 17, 2016
date
Event
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Steve Froehlich ALSAC / St. Jude Children’s Research Hospital
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Marc Giannettino InnerWorkings
05/17/2016
Apr 28
Event

Denver Regional Roundtable

Join us for a ½ day of learning and networking in Denver, Colorado! This complimentary event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on the c... LEARN MORE »

date
April 28, 2016
date
Event
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Robert Ward Comcast Business
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Matt Garrett rDialogue
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Jeanette McMurtry e4marketing
04/28/2016
Apr 21
Event

It’s All About The Data! a DMA Expert Panel at MDMC16

Join DMA from 2:55 pm - 3:40 pm at MDMC16 as Audience Management expert Don Hinman moderates a panel of leading experts from Adobe, SAS, George Washington University and Nielsen.

Audience M... LEARN MORE »

date
April 21st, 2016
date
Event
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Don Hinman DH Associates
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Todd Budin Nielsen
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Suneel Grover SAS
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Michael Halbrook Adobe Consulting
04/21/2016
Mar 31
Webinar

State of the Industry: Customer Identification through Product Registration

Registria will present key findings and market trends related to customer identification through product registration from data collected over 5 years for 100+ brands. Product registration is the ... LEARN MORE »

date
3/31/16
date
Webinar
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Alison Parr Registria
03/31/2016
May 11
Webinar

To Get What You Want, Measure What you Need

Many managers invest in marketing like they are betting on a ball game. They watch the trends, understand their shoppers' needs and use anecdotal evidence on what worked, then they try to replicat... LEARN MORE »

date
May 11, 2016
date
Webinar
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Rick Abens Foresight ROI
05/11/2016
Mar 24
Webinar

The Power of Video Personalization & Mobile

Join Matt Ramerman, President of Vehicle, and Sue Rosen, Lead Manager of Marketing Communications, Analytics, Insights & Targeted Marketing at AT&T Wireless, and learn how AT&T and other leading br... LEARN MORE »

date
March 24, 2016
date
Webinar
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Matt Ramerman Vehicle
date
Sue Rosen AT&T Wireless
03/24/2016
Oct 16
Event

ECHO Awards

As the premier direct and digital marketing awards competition, the International ECHO™ Awards honor the world’s best marketing campaigns—campaigns that have raised the bar in terms of strate... LEARN MORE »

date
October 16, 2016
date
Event
10/16/2016
Apr 14
Event

Email Experience Council LOCAL Dallas: Spark, Engage, Meet Up

Our mission: To bring online offline. So much of our time as digital marketing professionals is spent online. Often our jobs require us to be online and on the phone a majority of our day. Our obje... LEARN MORE »

date
April 14, 2016
date
Event
04/14/2016
May 05
Event

Email Experience Council LOCAL Atlanta: Spark, Engage, Meet-Up

We would like to invite you to a local Atlanta meetup for email digital marketers on May 5th, 2016 from 5:30-8:00 pm ET brought to you by the DMA Email Experience Council. The objective of this eve... LEARN MORE »

date
May 5th, 2016
date
Event
05/05/2016
Apr 21
Webinar

Turning Website Visitors into Actionable Marketing Leads

A basic premise of marketing is to turn prospects into qualified leads. In digital advertising, the corporate website is the nucleus of marketing campaigns, connecting to them via landing pages, bl... LEARN MORE »

date
April 21, 2016
date
Webinar
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Ray Kingman Semcasting, Inc.
04/21/2016
May 05
Webinar

Automating the “Last Mile” to 1:1 Offers that Lift Revenue and Loyalty | Practical B2C Analytics to Personalize Recommendations to Each Customer

Marketing automation has delivered astonishing efficiencies in “how” and “when” companies reach their customers. So now we swamp customers with messages to the point they’ve become less e... LEARN MORE »

date
May 5, 2016
date
Webinar
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Peter Moloney Loyalty Builders
05/05/2016
Apr 14
Webinar

How Brands Are Growing Their Email Lists

We’d all like a bigger email list with more engaged subscribers. In this webinar, you’ll hear from several major brands on how they’ve made it happen.

Register now and be on your way t... LEARN MORE »

date
April 14, 2016
date
Webinar
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Grant Johnson PostUp
04/14/2016
May 25
Event

Email Experience Council LOCAL New York: Spark, Engage, Meet-Up

Our mission: To bring online offline. So much of our time as digital marketing professionals is spent online. Often our jobs require us to be online and on the phone a majority of our day. Our obje... LEARN MORE »

date
May 25th, 2016
date
Event
05/25/2016
Apr 27
Webinar

Analysis of Voice of Customer Data Through Data and Text Mining

Get a preview of the upcoming MAC conference by attending this complimentary webinar.

Voice of Customer data was collected through several channels at Taco Bell Corporation for over 3 years ... LEARN MORE »

date
April 27, 2016
date
Webinar
04/27/2016
Jun 23
Event

Marketing Analytics Conference

The Marketing Analytics Conference, formerly NCDM, is the “big data” conference of DMA and is the place marketing analytics professionals will gather to learn the latest in data management and ... LEARN MORE »

date
June 23 - 24, 2016
date
Event
06/23/2016
May 04
Webinar

25 Tips for Improving Inbox Delivery and Engagement

Driving conversions with email relies first on getting to the inbox and then prompting a recipient to engage. When 21% of legitimate emails worldwide never reach the inbox, the first hurdle is diff... LEARN MORE »

date
May 4, 2016
date
Webinar
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April Mullen Selligent
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Kelly Hogan Return Path
05/04/2016
May 19
Webinar

Google Analytics: Overcoming Attribution Confusion Using Multichannel Funnels

Are you confused about how all of your marketing efforts impact your bottom line? You may know the source of the last interaction your leads or customers have before they finally convert – but ar... LEARN MORE »

date
May 19, 2016
date
Webinar
headshot
Theo Bennett MoreVisibility
05/19/2016
Aug 02
Event

2016 New York Nonprofit Conference

Make your plans now to join us and hundreds of fundraising and marketing professionals at the New York Nonprofit Conference, a two-day event where you will exchange innovative marketing and fundrai... LEARN MORE »

date
August 2 — 3, 2016
date
Event
08/02/2016
May 23
Webinar

ECHO Unbound: How to Dominate the Most Hard-Core Prize in Adland

Ok. When it comes to making great ads and building champion brands – no one works harder than you. And you have the numbers to prove it. That’s why more marketers -- like you, are entering th... LEARN MORE »

date
May 23, 2016
date
Webinar
05/23/2016
Aug 24
Webinar

Social CRM: How to Apply CRM Principles to the Largest, Most Powerful Database in the World

How do you measure the ROI of social media? It’s a question that has been asked thousands of times.

When it comes to the ROI of social it seems some have foregone the expectation, opting ... LEARN MORE »

date
August 24, 2016
date
Webinar
date
Benjamin Snyers Social Lab US
date
Paolo Sintobin Social Lab US
date
Matthew Woodruff Social Lab US
date
Marco Roncaglio Philips Global
08/24/2016
Jun 08
Webinar

Marketing Analytics Enable Better Moments of Truth

This session will explore three key areas around “moments of truth” – those interactions that often make or break brand loyalty. Accounting for Moments of Truth through Marketing Analytics ha... LEARN MORE »

date
June 8, 2016
date
Webinar
date
Jonathan Moran SAS
06/08/2016
May 19
Webinar

Intro to Data-Driven Out-of-Home

Ever-improving technology and new data streams are driving innovation in the original advertising medium, out-of-home. Marketers are using new data sources to more efficiently reach their customers... LEARN MORE »

date
May 19, 2016
date
Webinar
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Jillian Kushner Vistar Media
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Clare- Marie Panno Posterscope
05/19/2016
May 18
Webinar

The Evolving Customer Experience & Loyalty Space

In today’s customer marketing world, customer experience or CX is the hottest buzzword for good reason. We’ve forgotten that ultimately our roles are about delivering on the basic value proposi... LEARN MORE »

date
May 18, 2016
date
Webinar
date
Phil Rubin rDialogue
date
Matt Garrett rDialogue
05/18/2016
Sep 12
Webinar

What To Expect At &THEN16

&THEN is packed full of unprecedented opportunities and premier events, all designed to help you to spark your passion for marketing and boost your skills for the year ahead. It’s a 3-day experie... LEARN MORE »

date
September 12, 2016
date
Webinar
09/12/2016
Sep 26
Webinar

What To Expect At &THEN16

&THEN is packed full of unprecedented opportunities and premier events, all designed to help you to spark your passion for marketing and boost your skills for the year ahead. It’s a 3-day experie... LEARN MORE »

date
September 26, 2016
date
Webinar
09/26/2016
May 25
Webinar

Breakthroughs in the Search of Targeted B2C Marketing Prospects

Acquiring new customers is the number one priority for marketers, yet the evolution of the traditional list industry has been relatively slow over the past decade – especially for small to medium... LEARN MORE »

date
May 25, 2016
date
Webinar
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Bruno Delahaye Reach Analytics
05/25/2016
May 23
Webinar

From Omni-Channel to On-My-Channel: Letting Customers Drive the Marketing They Want

The marketing media is sounding alarm bells about the rapid rise of ad blocking, falling email response and conversion rates, and poor performing predictive analytics technologies. Isn't it time to... LEARN MORE »

date
May 23, 2016
date
Webinar
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Doug Berg MyAlerts
date
Andy Heddle Best Buy
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Kristin Minter True Religion Brand Jeans
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Marshall Downey Build.com
date
David Witzig Sportsman's Guide
05/23/2016
Jul 28
Webinar

Likes to Sales: How to Use Social to Drive Revenue

If you’re like most marketers, you’re not entirely sure how to use social media channels to go beyond awareness and actually drive revenue.

In order to quell that uncertainty, we bring ... LEARN MORE »

date
July 28, 2016
date
Webinar
date
James Fink Optikal
07/28/2016
Jun 16
Webinar

Marketing Technology in the Cloud

As marketing technology landscape continues to evolve and grow, organizations are struggling to continually incorporate the latest and most effective techniques into their approach. Finding ways t... LEARN MORE »

date
June 16, 2016
date
Webinar
headshot
Craig Howard Merkle
06/16/2016
Jun 09
Event

Email Experience Council LOCAL Los Angeles Spark, Engage, Meet Up

Our mission: To bring online offline. So much of our time as digital marketing professionals is spent online. Often our jobs require us to be online and on the phone a majority of our day. Our obje... LEARN MORE »

date
June 9th, 2016
date
Event
06/09/2016
Jun 07
Webinar

Privacy Shield

DMA will be hosting a webinar on June 7, 2016 to discuss the EU-U.S. Privacy Shield Agreement for transatlantic data flows. The webinar will educate DMA members on the agreement, and what it means ... LEARN MORE »

date
June 7, 2016
date
Webinar
06/07/2016
Nov 09
Event

Mobile Marketing Day

The 7th Annual Mobile Marketing Day, co-hosted by DMA and MediaMath, is designed to help marketers not only learn and share mobile strategies and... LEARN MORE »

date
November 9, 2016
date
Event
11/09/2016
Jun 22
Webinar

How Mobile Registration Generated Millions for NordicTrack

Identifying and developing valuable direct relationships with customers has always been a challenge for manufacturers of consumer products. Most product manufacturers still rely on their customers... LEARN MORE »

date
June 22, 2016
date
Webinar
date
Nick Palmer Universal Technical Services
date
Chris Howley Registria
06/22/2016
Jun 16
Webinar

Meet the “DIGITAL” USPS – Your New Integrated Marketing Partner

Learn how the USPS is flexing its digital muscle via their Informed Delivery Program to help alert customers to your impending mail.

To automate the sortation and delivery of mail, USPS® d... LEARN MORE »

date
June 16, 2016
date
Webinar
date
Carrie Bornitz USPS New Products and Innovation
date
Jody Berenblatt GrayHair Advisors
06/16/2016
Jun 28
Webinar

Marketing’s Hidden Phishing Tax: The Cost of Doing Nothing About Email Fraud

Email is the most valuable marketing channel. It’s also the least secure. Every day, marketers pay a hidden phishing tax—in lost brand trust, reduced email marketing effectiveness, and diminish... LEARN MORE »

date
June 28, 2016
date
Webinar
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Guy Hanson Return Path
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Rob Holmes Return Path
06/28/2016
Jun 14
Webinar

Innovate. Illuminate. – 5 Steps to Winning the Most Coveted Award in Martech/Adtech

DMA’s Innovation Awards sponsored by Google, seek to identify and showcase the next generation of ... LEARN MORE »

date
June 14, 2016
date
Webinar
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Bruce Biegel
headshot
Laquita Carpenter FordDirect
06/14/2016
Jun 15
Webinar

Data Onboarding: Tips and Tricks for Success

In today’s omnichannel world, marketers rely on data onboarding to deliver consistent messaging to customers both offline and online, and to uncover new, valuable audiences. There’s just one pr... LEARN MORE »

date
June 15, 2016
date
Webinar
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Doug Feit Neustar
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Susan Bidel Forrester
06/15/2016
Jul 21
Webinar

Understanding Cross-Channel Attribution: A Primer on User-Level Attribution Analytics

A majority of marketers are aware of classic Marketing Mix analytics and how it can be used to measure business performance and inform future investment allocation decisions. However, as digital c... LEARN MORE »

date
July 21, 2016
date
Webinar
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Michael Bertie MarketShare: A Neustar Solution
07/21/2016
Jan 11
Webinar

Application of Supervised Machine Learning techniques on Semi-Structured Social Media data for Classification

Twitter feeds, LinkedIn profiles, Pinterest descriptions, and other social media outlets are all comprised of consumer generated text data that is not always clean or neatly lines up with the busin... LEARN MORE »

date
January 11, 2017
date
Webinar
date
Damon Samuel RCG Global Services
01/11/2017
Oct 12
Webinar

Storytelling with Data

As you know, data alone won’t tell the story of marketing performance. As marketers, it’s our job to tell compelling stories of marketing performance that engage, persuade and inspire action. J... LEARN MORE »

date
October 12, 2016
date
Webinar
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Jennifer Zeszut Beckon
10/12/2016
Nov 09
Webinar

Where TV Ratings Go From Here Audiences Are Down, Down, Down, According to Nielsen

2015 was a record year in content production and publishing on the internet, movie theaters and on television. Consumers have consumed more content by more TV networks, release of original shows ac... LEARN MORE »

date
November 9, 2016
date
Webinar
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Yoram Greener JubaPlus
11/09/2016
Sep 14
Webinar

The Attribution Trap

As marketers become more data driven, a common challenge for marketers is finding analytical tools that work as expected. Another emerging theme is marketers who have embraced data but have fallen ... LEARN MORE »

date
September 14, 2016
date
Webinar
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Richie Singh Dermstore Beauty Group
09/14/2016
Aug 10
Webinar

How Bots That Cause Ad Fraud Also Mess Up Analytics

Cybercriminals use armies of bots to cause ad impressions to load fraudulently -- "ad fraud." They also direct the bots to click on the ads, pass fake metrics, and otherwise mess up the KPIs that m... LEARN MORE »

date
August 10, 2016
date
Webinar
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Dr. Augustine Fou Marketing Science Consulting Group, Inc.
08/10/2016
Jul 25
Webinar

EU-U.S. Privacy Shield: The Home Stretch

DMA will be hosting a webinar on July 25, 2016 at 2-3 PM EST to discuss the EU-U.S. Privacy Shield Agreement for transatlantic data flows. The webinar will educate DMA members on the agreement, DMA... LEARN MORE »

date
July 25, 2016
date
Webinar
07/25/2016
Aug 04
Webinar

Top Four Approaches to Building a Data-Driven, Customer-Centric Strategy

Join Heather Blank, SVP of Helix at MediaMath and learn what every marketer needs to be doing to drive a higher ROI through a customer-... LEARN MORE »

date
August 4, 2016
date
Webinar
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Heather Blank Helix, MediaMath
08/04/2016
May 01
Event

Email Evolution Conference

Whether you’re looking to inject a big dose of digital enhancement into your campaign, or just want to seek out the trends that will keep you a cut above the rest, the Email Evolution Conference... LEARN MORE »

date
May 1 – 3, 2017
date
Event
05/01/2017

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