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DMA: Data and Marketing Association
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The Dynamic State of Data

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TIME
LOCATION

Overview

As a DMA member and leader in data driven-marketing, you are invited to join a select group of industry peers at DMA's 2016 The Dynamic State of Data policy event. Scheduled for Wednesday, February 24, in Washington, DC, this policy briefing will provide participants with an insider's view into the legislative and regulatory landscape for data privacy, data policy, the new digital economy and other current marketing issues before Congress, regulators and the courts.

Starting at 8:30 am on Feb. 24, you will hear from expert panelists and gain valuable insights on how government is addressing the challenges of the new digital economy and DMA's efforts to ensure the free and responsible flow of data to fuel marketing innovation.

Topics will include:
• The New 2015 Value of Data Report: The Consequences for Insight, Innovation and Efficiency in the US Economy
• A roundup and analysis of emerging data privacy and security litigation
• A discussion of FTC Policy and Enforcement in a data-driven world
• An overview of the 2016 legislative environment from Capitol Hill to the State Capitals

Following lunch, we are scheduling Capitol Hill appointments with key lawmakers for those who would like to share their perspectives directly with Members of Congress and their staff on important data policy issues. Space is limited for Capitol Hill appointments, so please reserve your spot as soon as you receive registration details.

We look forward to seeing you at this informative and exciting event!

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