Join us for a ½ day of learning and networking in Seattle, Washington! This complimentary event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on the challenges and opportunities facing marketers today, and 2+ hours of face-to-face networking time.
Complimentary hors d’oeuvres and beverages will be provided by our sponsor, 6sense.
This event is a Free Member Benefit.
Not a DMA member but interested in joining us? Contact Laura Gigliotti for your complimentary pass.
1:30-1:45 PM — Welcome and Introductions
1:45-2:30 PM — The New Addressability: Reaching the Customers You Never Knew You Could, In Places You Never Thought, Using the Data You Already Have
Presented by Amy Michaels
In the past, the one way marketers knew they could reach customers in one-to-one marketing was direct mail and email. Sigh—the results are predictable, but the creative approach is as dated as the avocado range in a 70s kitchen. What many marketers don’t realize is that direct marketing is new again, driven by powerful new technologies that enable one-to-one communication with prospects and customers through all of the cool digital channels—Social, Display, Native, Search, and Video—as well as emerging channels like TV, Cars, and Virtual Reality headsets. This practical, how-to session will show you where the opportunities lie, and why you should be thinking about how you can set up your excellent direct mail propensity model with a hot digital date!
2:30-3:30 PM — Roundtable Discussions
3:30-3:45 PM — Networking Break
3:45-4:15 PM — 10 Ways Big Data Will Accelerate Your Marketing & Sales Pipeline Performance
Presented by Matt Heinz
If you’re not proactively, strategically leveraging data to drive your sales & marketing campaigns, you’re falling behind! In this fast-paced presentation you’ll see ten specific areas of your sales & marketing programs that will benefit from big data and predictive intelligence.
4:15-4:45 PM — The Role of Data for the Modern Marketer
Presented by Frannie Danzinger and Patrick Giusti
Hear from MarTech Industry Experts Frannie Danzinger and Patrick Giusti, who will demonstrate the Convergence between Marketing and Technology
4:45-6:00 PM — Networking Happy Hour
Head of Direct Acquisition Marketing
Amy Michaels brings over fifteen years of global marketing, innovation, operational leadership, and numbers-driven impact to her current role building the discipline of Digital Direct Marketing at T-Mobile, a company that has led the U.S. wireless industry in new customer growth for the past two years. Michaels' current role draws upon on her performance and programmatic marketing experience from Amazon, Microsoft, and startups, where she was responsible for new customer acquisition and retention in digital and mobile channels. Michaels holds a Ph.D. from the University of Washington and was recently awarded a U.S. Patent for her work in search targeting technologies.
President and Founder
Prolific author and nationally recognized, award-winning blogger, Matt is President and Founder of Heinz Marketing with 15+ years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.
Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. He has helped organizations such as Amazon, Seagate, Morgan Stanley, The Bill & Melinda Gates Foundation and many others create predictable, repeatable sales & marketing engines to fuel growth.
Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers. Matt is living through the renovation of a 105 year old historic farmhouse in Kirkland, Washington with his wife, Beth, three young children, dog and seven chickens.
You can read more from Matt on his blog, follow him on Twitter, LinkedIn or check out his books (listed below) on Amazon.com.
Head of Market Development
Frannie is responsible for helping evangelize the 6sense brand for B2B marketers and help position the brand as the leader in the predictive intelligence space. Frannie brings 25+ years of industry experience as an accomplished sales, marketing, and media executive with a reputation for being a catalyst in driving success. She has a special gift for building long-lasting relationships and serving the needs of her clients.
Frannie most recently was vice president, strategic solutions at eXelate, until its recent acquisition by Nielsen. Frannie helped build marketer success for eXelate’s software platform, helping make eXelate – as a whole – more valuable and ripe for acquisition. She helped marketers elevate their path to success by developing data-driven, cross-platform, technology-based strategic solutions. Prior to joining eXelate, Frannie spent three years as the director, marketplace development for Bizo, until its acquisition by LinkedIn. Frannie helped build Bizo’s data solutions practice, and lead the company’s spike in awareness and resulting revenue with her data-driven, integrated marketing approach for brand clients.
Oracle Marketing Cloud
Patrick is a Cloud Applications sales leader with 20 years experience. Throughout his career he has focused on collaborating with leading companies to provide business solutions that positively impact revenue, marketshare and profitability.
Currently Patrick is the Vice President of Sales for the Oracle Marketing Cloud where he helps companies across industries optimize digital marketing channels that result in increased revenue, brand awareness and the utilization of data to optimize the customer experience.
In his spare time he is a community advocate having worked with the Northwest MS Society and is currently on the board of directors of FEAT of Washington.