DMA: Data and Marketing Association
Consumer Help

hot zone banner v2-01

What is the HOT ZONE?


DMA’s HOT ZONE: Connecting DMA Members with Innovative Martech & Adtech Startups

The disruptive startup community can be a rich marketplace for innovation, but navigating the massive ecosystem of solution providers can be time-consuming and costly for marketers and solution providers, and the disparity in quality adds risk for the marketers, agencies and publishers.

DMA’s HOT ZONE reduces clutter in a complex market by introducing DMA members to high-quality, curated digital solutions all in one place, at one time at the &THEN global marketing conference. The HOT ZONE is a multi-stage competition that connects early-stage, innovative startups to marketers, agencies and publishers who are seeking innovative solutions to their data-driven media and marketing challenges.

Connect with the most promising of martech and adtech startups who will be exhibiting at &THEN in New Orleans, Oct. 8th-11th. You will save time and grow your business. Register here. Now.

Introducing the 2016 HOT ZONE Judges

DMA has recruited from among the most innovative and leading companies in data and marketing for the 2016 HOT ZONE judges. These companies are pioneering the new data and digital era of martech and adtech across all channels. Who better than these executives with market creating companies to judge and select the startups that are leading the next generation of disruption and new market creation?

alan-izenman-photoAlan Izenman

HOT ZONE - Allison Metcalfe PhotoAllison Metcalfe
VP of Customer Success

HOT ZONE - Cory Treffiletti PhotoCory Treffiletti
Vice President of Marketing and Partner Solutions

HOT ZONE - Melissa Yang PhotoMelissa Yang
Global Data and Audience Partnerships

Learn More

HOT ZONE Semi-Finalists


Visit the HOT ZONE – Grow Your Business

Keep your brand at the forefront of innovative, data-driven marketing technology

  • Watch the startups pitch
    Attendees can then watch as the five startup finalists pitch off before a panel of industry judges.
  • Find the solution to your problems
    Attendees can meet with the startups and learn about their data-driven marketing products and solutions.
  • Shape the future of marketing
    Cast your vote for which startups you think should join the ranks of HOT ZONE winners.

Tell me more


Why Compete?

  • Access to DMA members seeking solutions
    Get your pitch in front of hundreds of companies participating in the HOT ZONE specifically because they are looking for your services.
  • A shot at guaranteed pilots
    HOT ZONE winners get pilot opportunities with sponsors, giving you a chance to prove value and win new business.
  • We keep your risk low with affordable registration fees and no long-term equity at stake
    Your only commitments are no-cost pilots (net of media costs) for judges that select your startup, and preferred commercial terms to make it easier for you to land a new long-term contract.

Tell me more

Why Become A Judge?

  • Your needs drive the startups you’ll see
    You tell us what you need, and we’ll recruit 20+ startups that can help.
  • You’re the judge
    You’ll select the top five to compete on-stage, and the top winners with whom you want to engage for pilots.
  • You will recoup your costs
    For every startup with whom you sign a contract, you’ll get back your sponsorship investment through discounted services. Sign on with more than one startup and you’re making money on your sponsorship!

Tell me more

Our Brands EducationEventsAdvocacy MembershipAccountability ResourcesKnowledge CenterAbout UsBlogContact Us

Login To Your Account