DMA: Data and Marketing Association
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Why DMA Innovation?

Because when an entire industry comes together – it creates a huge amount of innovation.

That’s what DMA does.

We stimulate and facilitate critical thinking, ideation and problem-solving across 1,400 member companies - and 100,000 member participants. No other association can cultivate innovation on the same scale – and scope, as the Data & Marketing Association. That’s because no other association represents the entire value chain. From brand marketers to solution providers, tech firms to publishers, and start-ups to giants - DMA fosters collaboration that transcends categories, competition and boundaries.

DMA Innovation. The best of all worlds.

DMA’s Structured Innovation

In 2016, DMA broke the mold by bringing together a diverse group of companies to establish a collaborative framework for solving common problems.

By investing in shared goals, DMA Structured Innovation leverages the scale and scope of our vast member resources to develop valuable tools that support the industry.

Two widely successful initiatives include:

  • Identity Council – Where leaders across the industry move the needle on the most pressing identity challenges.
  • Attribution IQ – Working with industry leaders to fulfill the billion- dollar promise of multichannel attribution.
  • Cross-Device ID – Accelerating marketers’ ability to achieve and measure cross-device identification of their customers and deliver more relevant content.

DMA’s Structured Innovation. World-class collaboration.

Marketing Trends, Statistics & More

All marketing is data-driven and measurable. Are your results in line with the competition? Start comparing your now. Find the latest marketing trends on digital, direct, data-drive, social, email, mobile and more.

DMA gathers data and benchmarks across the entire marketing ecosystem making our research more comprehensive, insightful and actionable. Check out our best-sellers: Statistical Fact Book, Response Rate Report, Business Report, and Analytics Journal

The online DMA Knowledge Center connects you to recent DMA conference presentations as well as archived content from past conferences.

DMA knows it is easy to be up to speed on the most popular channels, but what about the “next big thing”? DMA’s marketing glossary puts the latest and most accurate terms and definitions at the fingertips of practitioners so they can keep up with the ever-evolving language within the marketing industry.

Want to learn more about how DMA membership can help you foster innovation?
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