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2016 DMA Analytics Journal

DMA Analytics Journal 2016 Cover
A leading resource in Big Data, the 2016 DMA Analytics Journal features original articles written by data scientists, academicians and experienced practitioners in the direct marketing field. Each article covers new approaches to data driven advanced analytic methodologies as well as case studies for optimizing marketing strategy. The Journal is published by the DMA Analytics Community whose members share knowledge on data optimization, attribution, behavioral, mobile, and predictive analytics.

Electronic CopyHard Copy

DMA Members

  • Digital Download: $0.00
  • Hard Copy: $49.00

Nonmembers

  • Digital Download: $49.00
  • Hard Copy: $69.00

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This year’s articles include:

AGENT-BASED MODELS AND ECONOMETRIC MODELS: USE CASES, STRENGTHS AND LIMITATIONS
Jude C. Ryan, Senior Partner, Research Scientist at GroupM

MAKE METRICS MATTER: TRANSLATING SOCIAL MEDIA ANALYTICS FOR EXECUTIVES
Dr. Liz Gross, Social Media & Market Research Strategist, Great Lakes Educational Loan Services, Inc.

BIG DATA CHALLENGES AND SOLUTIONS
Eamon Boyle, Aniket Deosthali, and Kaitlyn Murphy, Assembly Media

MODELING SAME STORE SALES USING SIMULTANEOUS EQUATIONS
Mike Grigsby, PhD, Targetbase

IT’S ALL IN THE GENES: THE USES AND ABUSES OF GENETIC ALGORITHMS
Sam Koslowsky, Senior Analytic Consultant, Harte Hanks

 

DMA/Winterberry Group Quarterly Business Review: Q1 2016

QBR -- Q1 2016_Cover.pdfThe DMA/Winterberry Group Quarterly Business Review: First Quarter of 2016 tracks trends in four key economic indicators: – Data-driven marketing (DDM) expenditures, DDM-generated revenue, DDM channel mix, DDM priorities. This report is produced four times a year as part of a partnership with Winterberry Group, a strategic consulting firm specializing in helping marketing firms increase a shareholder value.

InFocus Featured Topic: Measurement and attribution—evaluating practitioner capabilities, priorities and needs for improved efforts.

  • List Price: $49.95
  • DMA Member Price: $0.00


Purchase Electronic Copy

 

DMA 2016 Statistical Fact Book

SFB2016-CoverThe 38th edition of DMA’s best-selling report is filled with over 300 pages of charts chock full of marketing and data statistics conveniently organized by channel on new media. The Statistical Fact Book’s chapters contain data from nearly 60 leading marketing thought leaders.

  • List Price: $479 for hard or e-copy / $499 for both
  • DMA Member Price: $279 for hard or e-copy / $299 for both

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The best-selling marketing Statistical Fact Book is here – now in its 38th Edition! Be the first to have the latest edition, which offers a concise overview of key direct marketing stats and facts from over 60 leading research sources and thought leadership pieces from prominent luminaries.

Whether you are looking for basic benchmark information or hoping to find more detailed data, this report gives you the information you need this year. DMA has added dozens of new charts and sources on new media to augment the updated information on traditional channels.

The 2016 Statistical Fact Book is the source for benchmarks on how marketers allocate their spending, which new media are becoming mainstream, how customers respond to marketing, what trends are emerging, and much, much more.

With over 300 pages chock-full of data, there’s something insightful for every marketer!

Chapters cover:

  • Marketing Overview
  • Data
  • Direct Mail/Catalog
  • Retail
  • Digital
  • Search
  • Mobile
  • Social
  • Nonprofit
  • Postal Rates

 

DMA/Winterberry Group Quarterly Business Review: Q4 2015

QBRQ42015The DMA/Winterberry Group Quarterly Business Review: Third Quarter of 2015 tracks trends in four key economic indicators: – Data-driven marketing (DDM) expenditures, DDM-generated revenue, DDM channel mix, DDM priorities. This report is produced four times a year as part of a partnership with Winterberry Group, a strategic consulting firm specializing in helping marketing firms increase a shareholder value.

InFocus Featured Topic: The role of the economy and how various developments are likely to impact the DDM practice.

  • List Price: $49.95
  • DMA Member Price: $0.00


Purchase electronic copy
 

eec Global Email Marketing Compliance Guide

eec compliance guideDo you know the key global email and data protection regulations across all of the continents? The eec Advocacy Subcommittee has put together this easy-to-use guide that provides a quick look-up matrix of countries by email compliance requirements. It currently covers over 75 jurisdictions – future updates may cover additional jurisdictions. You can navigate the multitude of international anti-spam laws, consent and opt-out requirements as well as which types of email messages are covered. It serves as a primer for organizations as they consider this complex, ever changing, and increasingly important area of email compliance.

 
Individual Usage: To be used by individual or team members for in-house reference and guidance.

  • List Price: $500.00
  • DMA Member Price: $0.00

Distribution Usage: This package price allows you to post your company logo on the Guide and distribute it to your clients for educational purposes. You must sign the distribution rights agreement and provide eec with your company logo for placement in the Guide.

  • List Price: $2,500.00
  • DMA Member Price: $1,500.00

Purchase for Individual UsagePurchase for Distribution
 

Global Review of Data-Driven Marketing and Advertising

global DMA studySecond annual global study undertaken by DMA, GlobalDMA, and the Winterberry Group. It is the only comprehensive study into data-driven marketing practices at the quantitative level, including responses from over 3000 participants from 17 global markets.

The Global Review: Data-Driven Marketing and Advertising around the world now allows companies to benchmark themselves against the rest of the world regarding data-driven marketing practices. It provides a fascinating insight into global adoption of data-driven marketing channels and techniques, maturity levels, investment sentiment, industry challenges and emerging trends for the coming year. The research provides a worldwide view of the common ground and differences that exist in different countries and regions around the globe.

 

  • List Price: $49.95
  • DMA Member Price: $0.00

Purchase Electronic Copy

 

DMA/Winterberry Group Quarterly Business Review: Q3 2015

dma winterberry qbr q3 2015The DMA/Winterberry Group Quarterly Business Review: Third Quarter of 2015 tracks trends in four key economic indicators: – Data-driven marketing (DDM) expenditures, DDM-generated revenue, DDM channel mix, DDM priorities. This report is produced four times a year as part of a partnership with Winterberry Group, a strategic consulting firm specializing in helping marketing firms increase a shareholder value.

InFocus Featured Topic: The role of agencies, including drivers fueling DDM agency use and priorities.

  • List Price: $49.95
  • DMA Member Price: $0.00

Purchase Electronic Copy

 

DMA/Winterberry Group Quarterly Business Review: Q2 2015

2015_Q2_QBR_TN-278fec39The DMA/Winterberry Group Quarterly Business Review: Second Quarter of 2015 tracks trends in four key economic indicators: – Data-driven marketing (DDM) expenditures, DDM-generated revenue, DDM channel mix, DDM priorities. This report is produced four times a year as part of a partnership with Winterberry Group, a strategic consulting firm specializing in helping marketing firms increase a shareholder value.

  • List Price: $49.95
  • DMA Member Price: $0.00

Purchase Electronic Copy

 

2015 DMA Analytics Journal

DMA Analytics Journal Cover_bookstore v1l

A leading resource in Big Data advanced analytics, the 2015 DMA Analytics Journal features original articles written by data scientists, academicians and experienced practitioners in the direct marketing field. Two sections cover new approaches to data driven advanced analytic methodologies as well as case studies for optimizing marketing strategy. The Journal is published by the DMA Analytics-CRM Community whose members share knowledge on data optimization, attribution, behavioral, mobile, and predictive analytics.

Electronic Copy

DMA Members

  • Digital Download: $0.00
  • Hard Copy: $49.00

Nonmembers

  • Digital Download: $69.00
  • Hard Copy: $69.00

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Topics covered in this year’s journal fall into two categories: Advanced Analytic Techniques and Strategic Practitioners. Topics within those categories include:

Advanced Analytic Techniques

  • Integrating Quantitative Marketing Data with Survey Research via Bayesian Networks
  • High Value Audience Targeting in Real-Time Media (RTM) Environment
  • Big Data Marketing Analysis: Challenges and Proposed Solutions
  • Application of Uplift Modeling and Propensity Score Matching to Develop an Industrialized Marketing Progression Service
  • How to Improve Predictive Accuracy and Lift in your Acquisition Models

Strategic Practitioners

  • The Marketing Mix—Developing a Business Culture that Adopts a Holistic View to Marketing Management
  • Predicting Customer Retention for a Hotel-Casino Property
  • Rethinking Product Development in the Direct Marketing Environment: Leveraging Optimization to Generate More ROI
  • Marketing Analytics for Small and Medium Size Brands

 

DMA/Winterberry Group Quarterly Busines Review: Q1 2015


The DMA/Winterberry Group Quarterly Business Review: First Quarter of 2015 tracks trends in four key economic indicators: – Data-driven marketing (DDM) expenditures, DDM-generated revenue, DDM channel mix, DDM priorities. This report is produced four times a year as part of a partnership with Winterberry Group, a strategic consulting firm specializing in helping marketing firms increase a shareholder value.

InFocus Featured Topic: Technology and the tools used to power data-driven initiatives.

  • List Price: $49.95
  • DMA Member Price: $0.00

Purchase Electronic Copy

 

2015 Response Rate Report

Back by popular demand! Knowing what performance to expect from your campaigns has never been harder or more important. This ninth edition of DMA’s Response Rate Report provides success metrics for direct mail, email, paid search, online display, social media, mobile and telephone marketing. Completely updated from previous reports, the 2015 Response Rate Report covers more media and metrics than ever before. This report is a great way to see trends in marketing and gauge your firm’s marketing performance.

 

 

  • List Price: $499.00
  • DMA Member Price: $299.00

Purchase Electronic CopyPurchase Hard Copy

 

DMA 2015 Statistical Fact Book

statistical-factbook-2015

The 37th edition of DMA’s best-selling report is filled with over three hundred of charts with the latest information on direct marketing including stats on mobile to social, mail and much more! With transaction data on email and online, this valuable report provides more industry-level data than ever before. The Statistical Fact Book’s 12 chapters contain data from nearly 70 leading marketing thought leaders.

 

 

  • List Price: $499.00
  • DMA Member Price: $299.00

Purchase Electronic CopyPurchase Hard CopyDownload Table of Contents

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The 2015 Statistical Fact Book is here – now in its 37th Edition! Be the first to have the latest edition, which offers a concise overview of key direct marketing stats and facts from nearly 70 leading research sources. Whether you are looking for basic benchmark information or hoping to find more detailed data, this report gives you the information you need this year, DMA has added dozens of new charts and sources on new media to augment the updated information on traditional channels. The 2015 Statistical Fact Book is the source for benchmarks on how marketers allocate their spending, which new media are becoming mainstream, how customers respond to marketing, what trends are emerging, and much, much more.

In addition to expanding the amount of facts and stats we include, this year’s edition also includes thought leadership pieces in the form of chapter introductions from prominent thought leaders and luminaries.

Chapters cover:

  • Catalog
  • Consumer Demographics
  • Data – EXPANDED!
  • Direct Mail
  • Email
  • Direct Marketing Overview
  • Internet
  • Historical Postal Rates
  • Mobile Marketing
  • Nonprofit
  • Retail
  • Search
  • Social Media Marketing

 

DMA 2015 Statistical Fact Book and 2015 Response Rate Report

factbook-and-response-rate-report-2015

Preorder two of DMA’s best-selling publications! The 2015 Statistical Fact Book and the 2015 Response Rate Report and SAVE!

  • List Price: $898.00
  • DMA Member Price: $538.00

Purchase Electronic CopyPurchase Hard Copy

 

DMA/Winterberry Group Quarterly Business Review: Q4 2014

The DMA/Winterberry Group Quarterly Business Review: Fourth Quarter of 2014 tracks trends in six key economic indicators:

-Direct and Digital Marketing (DDM) Spending -Revenue Generated from Digital and Direct Marketing Activity
-Profitability
-Staffing
-Media Mix and Activity

Factors Affecting Direct & Digital Marketing This report is produced four times a year as part of a partnership with Winterberry Group, a strategic consulting firm specializing in helping marketing firms increase a shareholder value.

List Price: $49.95
DMA Member Price: $0.00

Purchase Electronic Copy

 

DMA/Winterberry Group Quarterly Business Review: Q3 2014

The DMA/Winterberry Group Quarterly Business Review: Third Quarter of 2014 tracks trends in six key economic indicators:

-Direct and Digital Marketing (DDM) Spending -Revenue Generated from Digital and Direct Marketing Activity
-Profitability
-Staffing -Media Mix and Activity

Factors Affecting Direct & Digital Marketing This report is produced four times a year as part of a partnership with Winterberry Group, a strategic consulting firm specializing in helping marketing firms increase a shareholder value.

  • List Price: $49.95
  • DMA Member Price: $0.00

Purchase Electronic Copy

 

An Essential Guide to Data Breach Notification

Protect the brand equity you’ve worked so hard to build. Prepare for data breach notification with An Essential Guide to Data Breach Notification. This all-new 234-page guide from DMA arms you with everything you need to know about data breach notification on a state and federal level.

  • List Price: $0.00
  • DMA Member Price: $0.00

Purchase Electronic Copy

 

DMA/Winterberry Group Quarterly Business Review: Q1 2014

The DMA/Winterberry Group Quarterly Business Review: First Quarter of 2014 tracks trends in six key economic indicators:

– Direct and Digital Marketing (DDM) Spending
– Revenue Generated from Digital and Direct Marketing Activity
– Profitability
– Staffing
– Media Mix and Activity

Factors Affecting Direct & Digital Marketing This report is produced four times a year as part of a partnership with Winterberry Group, a strategic consulting firm specializing in helping marketing firms increase a shareholder value.

 

  • List Price: $49.00
  • DMA Member Price: $0.00

Purchase Electronic Copy

 

DMA 2014 Statistical Fact Book

The 36th edition of DMA’s best-selling report is filled with over three hundred of charts with the latest information on direct marketing. Get answers to your most pressing questions on how marketers allocate their spending, which new media are becoming mainstream, how customers respond to marketing, what trends are emerging, and much, much more. The Statistical Fact Book’s 12 chapters contain data from nearly 70 leading marketing thought leaders.

List Price: $499.00
DMA Member Price: $249.00

Purchase Electronic CopyPurchase Hard Copy

More Information


The 2014 Statistical Fact Book is here – now in its 36th Edition! Be the first to have the latest edition, which offers a concise overview of key direct marketing stats and facts from over 60 leading research sources. Whether you are looking for basic benchmark information or hoping to find more detailed data, this report gives you the information you need this year, DMA has added dozens of new charts and sources on new media to augment the updated information on traditional channels. The 2014 Statistical Fact Book is the source for benchmarks on how marketers allocate their spending, which new media are becoming mainstream, how customers respond to marketing, what trends are emerging, and much, much more.

In addition to expanding the amount of facts and stats we include, this year’s edition also includes thought leadership pieces in the form of chapter introductions from prominent thought leaders and luminaries.

Chapters cover:

  • Catalog
  • Consumer Demographics
  • Data – EXPANDED!
  • Direct Mail
  • Email
  • Direct Marketing Overview
  • Internet
  • Historical Postal Rates
  • Mobile Marketing
  • Nonprofit
  • Retail – NEW!
  • Search
  • Social Media Marketing

 

DMA/Winterberry Group Quarterly Business Review: Fourth Quarter 2013

DMA Research and Winterberry Group worked together to produce the Quarterly Business Review: Fourth Quarter of 2013.

  • List Price: $49.95
  • DMA Member Price: $0.00

Purchase Electronic Copy

More Information


NEW! The DMA/Winterberry Group Quarterly Business Review: Fourth Quarter of 2013 tracks trends in six key economic indicators:

  • Direct and Digital Marketing (DDM) Spending
  • Revenue Generated from Digital and Direct Marketing Activity
  • Profitability
  • Staffing
  • Media Mix and Activity
  • Factors Affecting Direct & Digital Marketing

This report is produced four times a year as part of a partnership with Winterberry Group, a strategic consulting firm specializing in helping marketing firms increase a shareholder value.

 

DMA 2013 Statistical Fact Book: 50% off Closeout Sale

The 34th edition of DMA’s best-selling report is filled with over two hundred of charts with the latest information on direct marketing. Get answers to your most pressing questions on how marketers allocate their spending, which new media are becoming mainstream, how customers respond to marketing, what trends are emerging, and much, much more. The Statistical Fact Book’s 12 chapters contain data from nearly 40 leading marketing thought leaders.

  • List Price: $249.50
  • DMA Member Price: $124.50

Purchase Electronic CopyPurchase Hard Copy

More Information


The 2013 Edition offers a concise overview of key direct marketing stats and facts from nearly 40 leading research sources. Whether you are looking for basic benchmark information or hoping to find more detailed data, this report gives you the information you need. This year, DMA added dozens of new charts on new media to augment the updated information on traditional channels. The 2013 Statistical Fact Book is the source for benchmarks on how marketers allocate their spending, which new media are becoming mainstream, how customers respond to marketing, what trends are emerging, and much, much more.

Chapters cover:

  • Catalog
  • Consumer Demographics
  • Data
  • Direct Mail
  • Email
  • Direct Marketing Overview
  • Internet
  • Mobile Marketing
  • Nonprofit
  • Search
  • Social Media Marketing
  • USPS Information

 

DMA/Winterberry Group Quarterly Business Review: Third Quarter 2013

DMA Research and Winterberry Group worked together to produce the Quarterly Business Review: Third Quarter of 2013.

  • List Price: $49.95.00
  • DMA Member Price: $0.00

Purchase Electronic Copy

More Information


NEW! The DMA/Winterberry Group Quarterly Business Review: Third Quarter of 2013 tracks trends in six key economic indicators:

  • Direct and Digital Marketing (DDM) Spending
  • Revenue Generated from Digital and Direct Marketing Activity
  • Profitability
  • Staffing
  • Media Mix and Activity
  • Factors Affecting Direct & Digital Marketing

This report is produced four times a year as part of a partnership with Winterberry Group, a strategic consulting firm specializing in helping marketing firms increase a shareholder value.

 

2012 Response Rate Report

This eighth edition of DMA’s Response Rate Report provides success metrics for direct mail, email, paid search, online display advertising, and telephone marketing. For the first time, the report contains transactional data on email (courtesy of Epsilon) and online display advertising (courtesy of Bizo), which provides richer industry-level data than was possible before. As always, the Response Rate Report is a great way to see trends in marketing and gauge your firm’s marketing performance.

  • List Price: $499.00
  • DMA Member Price: $249.00

Purchase Electronic CopyPurchase Hard Copy

More Information


This eighth edition of DMA’s Response Rate Report provides success metrics for direct mail, email, paid search, online display advertising, and telephone marketing. For the first time, the report contains transactional data on email (courtesy of Epsilon) and online display advertising (courtesy of Bizo), which provides richer industry-level data than was possible before. As always, the Response Rate Report is a great way to see trends in marketing and gauge your firm’s marketing performance.

 

The Power of Direct Marketing: ROI, Sales, Expenditures, and Employment in the US, 2011 -2012 Edition

Power your strategic decisions with this unrivaled report on the size and scope of direct marketing in today’s US economy. The Power of Direct Marketing gives you access to top-line comprehensive analyses and forecasts from the DMA/Global Insight economic model highlighting direct marketing ROI, advertising expenditures, DM-driven sales, impact, and employment. Whether you want to benchmark last year’s performance, plan for the coming year, or create a long-term strategy, the Power of Direct Marketing can provide the data.

  • List Price: $595.00
  • DMA Member Price: $295.00

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The best way to thrive in uncertain times is with powerful information. For direct marketers, no other report covers the full range of insights found in The Power of Direct Marketing.

The 2011 – 2012 edition provides top-line comprehensive analyses and forecasts from the DMA/Global Insight economic model on the impact of direct marketing across all industries and sectors of the economy.

Access the latest top-line data, highlighting:

*Return on Marketing Investment
*DM Advertising Expenditures
*DM-Driven Sales
*DM-Driven Employment
*DM Impacts by State and by Industry

Data is broken down by channel, industry, and business model including:

*15 major channels:

•Direct mail (Non-catalog)
•Direct mail (Catalog)
•Telemarketing
•Email
•Internet Display Advertising
•Search Engine Marketing
•Social Networkng sites
•Internet (Other)
•Mobile
•Direct Response Television
•Direct Response Radio
•Direct Response Magazines
•Direct Response Newspapers
•Direct Response Insert Media
•Other

*52 major industry groupings<

*50 states and DC

*4 intended purpose categories:

•Direct order
•Lead generation
•Retail purchase
•Fundraising

*2 major markets:

•Business-to-Consumer
•Business-to-Business

Power your strategic decisions with The Power of Direct!


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