DMA: Data and Marketing Association
Consumer Help

Bill Holiday

Agency: 99/justONE    •    Client: Genesis Energy    •    Category: Energy and Utilities    •    Award: Bronze Award

Most New Zealanders take electricity for granted; it makes our lives more comfortable, from heating our homes to charging our smart phones so we're always in touch. It's an important, yet intangible product and, as customers don't appreciate exactly how it reaches them, they see it as a grudge purchase.

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