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Contiki Squad

Agency: Chemistry Interaction    •    Client: Contiki New Zealand    •    Category: Travel and Hospitality / Transportation    •    Award: Silver Award

Contiki is famous for its unique 'see-all' group travel experiences for 18-35 year olds around the globe. They had created a highly successful global campaign called #NOREGRETS, which featured YouTube influencers. But how could we make it relevant to 18 - 35 year old Kiwis? Our objectives were to use social media to engage Kiwi millennials with the Contiki brand, driving up sales leads across the country - in just 30 days and on a skin-tight budget

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