DMA: Data and Marketing Association
Consumer Help

The Doll That Chose to Drive

Agency: Proximity Barcelona    •    Client: Audi Spain    •    Category: Art Direction    •    Award: Bronze Award

Traditionally, the automobile industry has been a man's world. In the collective imagination, men are the drivers, and women are simply passengers along for the ride. The Audi brand promotes and implements a socially egalitarian model, but this had never been explicitly communicated. This campaign was intended to ignite a conversation about the role of women in the automotive world and overturn the stereotypes.

Thank You For Reading

Don't Stop Now. Become A DMA Member!

This content is limited to DMA Members. Become a member to get full access to all of our resources!

Learn More

Already a DMA Member?


Login To Your Account