Gatorade Drives High Social Engagement
Agency: Resolution Media •
Client: Gatorade •
Category: Best use of Social Media •
When Serena Williams headed into last year's U.S. Open with a chance to break the all-time Grand Slam record, sport fuel company Gatorade had another incredible story to tell. They wanted to explore a more innovative way to bring their story to life while also engaging their target audience. Taking a different approach from video, they set out to develop a multi-level, mobile game to capture the attention of competitive teen athletes.