Our strategy focused on forward-thinking executives hatching transformative initiatives at their companies and looking to new technologies for inspiration. A survey from MWC host GSMA confirmed AI as a hot topic of interest. We knew from research that senior business leaders held a belief that AI would have a tremendous impact on business and society. Yet, in quantitative research, only 20% ranked making use of AI as “very important today” and failed to link it to priority business goals. We quickly realized they needed to actively experience AI as a transformative force for business reinvention right now and not as a ‘thing of the future.’ MWC’s theme, The Next Element, provided the perfect context. Our approach was simple: unleash Watson’s ability to see, and understand, data other systems can’t and create an experience that inspires attendees to embrace the untapped potential that creating with Watson can unlock for their organization.
We found inspiration in the great architect, Antoni Gaud?. Based on his belief that a great piece of art is never finished, we challenged Watson to build on Gaudi’s legacy. The result? The First Thinking Sculpture, inspired by Gaudi and created with Watson. A dazzling display of AI at work, in the form of an always evolving sculpture, continuing Gaudi’s legacy and giving people hands-on access to the creative capabilities of Watson.