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Get Your Taxes Won With Watson

Agency: Internal H&R Block    •    Client: H&R Block    •    Category: Best Use of Artificial Intelligence    •    Award: Silver Award

H&R Block is a consumer tax services provider. Tax preparation services are provided by professional tax preparers in approximately 12,000 offices and through H&R Block tax software and online products for the DIY consumer. The 2016 tax season saw H&R Block lose clients and market share in both the assisted and DIY channels. HRB needed a compelling marketing strategy to disrupt the category, drive clients back to the brand and increase client satisfaction scores.

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