DMA: Data and Marketing Association
Consumer Help

How old will you be?

Agency: Colenso BBDO    •    Client: Bank of New Zealand    •    Category: Financial Products and Services    •    Award: Gold Award

New Zealanders are determined to own their own homes, even if it means buying later and paying for longer. According to forecasts, nearly half the country could still be in debt when they're 70. The Bank of New Zealand's mission is to help New Zealanders be good with money, so to attract new home loan customers, instead of offering low rates and incentives like the competition, BNZ talked about getting out of a mortgage sooner.

Thank You For Reading

Don't Stop Now. Become A DMA Member!

This content is limited to DMA Members. Become a member to get full access to all of our resources!

Learn More

Already a DMA Member?


Login To Your Account