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The Periodic Table Something to Sing About

Agency: Ogilvy New York    •    Client: The Chemours Company    •    Category: Art Direction    •    Award: Silver Award

Every year in mid-October the American Chemical Society celebrates National Chemistry Week to enhance the public's perception of chemistry. As a recent spinoff of DuPont, The Chemours Company wanted to celebrate the pervasiveness of chemistry, establish themselves as a leader in the chemical industry that's committed to supporting STEM-based learning initiatives, enhancing modern conveniences, and solving world challenges. This provided us the perfect opportunity to create a compelling week-long campaign, celebrating chemistry around the National Chemistry Week milestone.

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