The Periodic Table Something to Sing About
Agency: Ogilvy New York •
Client: The Chemours Company •
Category: Art Direction •
Award: Silver Award
Every year in mid-October the American Chemical Society celebrates National Chemistry Week to enhance the public's perception of chemistry. As a recent spinoff of DuPont, The Chemours Company wanted to celebrate the pervasiveness of chemistry, establish themselves as a leader in the chemical industry that's committed to supporting STEM-based learning initiatives, enhancing modern conveniences, and solving world challenges. This provided us the perfect opportunity to create a compelling week-long campaign, celebrating chemistry around the National Chemistry Week milestone.