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Teddy Gun

Agency: FCB Chicago    •    Client: Illinois Council Against Handgun Violence    •    Category: Best Campaign Under $250k    •    Award: Silver Award

The Illinois Council Against Handgun Violence (ICHV) is a nonprofit organization that focuses on handgun violence prevention and advocates for common sense gun laws at both state and federal government levels. The majority of US citizens believe the gun industry faces high-level government oversight. However, even though guns are the most inherently dangerous consumer product, the manufacture of guns is not regulated
in any significant way. By contrast, children's teddy bears are required to meet far more health and safety standards.

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