DMA: Data and Marketing Association
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The South Island Launch of New World Clubcard

Agency: justONE    •    Client: Foodstuffs New Zealand - New World Supermarkets    •    Category: Retail and Direct Sales    •    Award: Certificate

New World is one of NZs largest, premium grocery chains (39 South Island stores). This entry demonstrates how an overhaul of our loyalty proposition succeeded in: o Driving insight and engagement; and o Improved key brand measures. We realised creating our own loyalty program 'Clubcard' was the key to driving sustainable growth.

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